Indian Tourism Ministry Spotlights J&K with Three-day Promotional Event in Srinagar

Industry Watch | April 13, 2021 | News

Dal Lake Indian Golf Tourism Association Ministry of Tourism Tourism Department of Jammu Kashmir

The Ministry of Tourism put together a tourism promotion event in Srinagar themed ‘Tapping the Potential of Kashmir: Another Day in Paradise’ from 11 to 13 April 2021.

Lt. Governor of the Union Territory of Jammu & Kashmir Manoj Sinha and Union Minister of State for Tourism & Culture Prahlad Singh Patel virtually addressed delegates at the inaugural event.

For the event, Ministry of Tourism (MoT), Government of India collaborated with the Tourism Department of Jammu Kashmir, Federation of Indian Chamber of Commerce & Industries (FICCI) and the Indian Golf Tourism Association (IGTA).

The objective of the event is to showcase the myriad tourism products of Jammu & Kashmir and promote it as the destination for leisure, adventure, eco, wedding , films and MICE tourism.

Among those present were Arvind Singh, Secretary Tourism, GoI; Baseer Khan, Adviser to Lt. Governor of J&K; Sarmad Hafeez, Secretary Tourism, Govt of Jammu & Kashmir; and Rupinder Brar, Additional Director General, MoT.

Prahlad Singh Patel said, “This event is a new endeavour by Tourism Ministry and other stakeholders to promote tourism in J&K. The country has seen a five-time hike in tourists in January 2021 in comparison to January 2020 in Jammu and Kashmir. This initiative will further help to revive tourism in the UT.”

He added that after abolition of Section 370 and recovering from all the adverse conditions, tourists have started visiting J&K.

Patel further added that the region blessed with archaeological, historical and natural beauty, needs to be promoted through such events.

For the transformation of the tourism sector, five pillars will remain the focus, he outlined: sustainable development for the tourism industry, strengthening the hospitality sector, human resource development, development of golf and popularisation of food.”

Arvind Singh revealed that the Ministry has sanctioned projects worth Rs.562.79  crore for development of tourism infrastructure in the UT. Most of these projects are at a completion stage, he claimed, and said once completed, they will fulfill the vision of the Ministry of providing enhanced experience to visitors at tourist destinations.

Four panel discussions on 12 April discussed: ‘Taking Kashmir to the next level as preferred tourist destination’; ‘Making Kashmir more eventful’; Showcasing the Diverse Tourism Products of Kashmir and ‘Wazwan, Zaffran, and Shikara the story Continues…’; and a ‘Chai Pe Charcha’ with Master Chef Pankaj Bhadouria.

Jammu & Kashmir Tourism also organised a laser show at the Dal Lake followed by a cultural programme. A golf tournament is also being organised at the picturesque Royal Springs Golf Course for important invitees including diplomats from Kenya and Vietnam.

Several programmes, discussion sessions, technical tours, exhibitions and interactions were a part of the event including a B2B session between operators.

A laser show was organized at the Dal Lake followed by a cultural programme. A golf tournament is also being organised at the picturesque Royal Springs Golf Course.

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