Chingari, Koinage Records Sign Licensing Deal

Marketing | April 13, 2021 | News

Chingari app Koinage Records

Short video app Chingari has signed a licensing deal with Delhi-based music label Koinage Records.

Under the deal, all released and upcoming tracks of the record label will be available to Chingari users to create content on the platform.

Ramit Bhat, Business Director, Koinage Records, said, "We intend to bring forth original content in independent music space by identifying the right talent and provide them an opportunity to showcase their talent at the highest level."

He added, "With our collaboration with Chingari which is one of the fastest-growing Indian short video platforms, we feel our vision to bring forth multi-genre music content will get the right and wider audience."

Sumit Ghosh, Founder, Chingari app, said he was thrilled to partner with Koinage Records as digital partner, citing the latter’s intent, to bring forth new age artistes and music. Noting that the collaboration would help Chingari’s endeavour to provide content that’s in sync with the preference of youth in India, he added, “Last week, we happily announced Salman Khan as our official brand ambassador and investor. I hope these high-impact collaborations and campaigns will help us impel more audience.”

Deepak Salvi, Co-founder and COO, Chingari, said, “This alliance will not only help us to localize content in every language but also help us to mutually benefit from each other’s perks that come along with this collaboration. We see this pact as a renaissance to invite our users and audience to be vocal about their own roots and to bring back multi-cultural music, Independent music in the mainstream media.”

All released and upcoming tracks of the label will be available to users of the short video app to create content with.

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