MX Player, Red Bull, AutoRap to Shine ‘Red Bull Spotlight’ on Emerging Rappers

Marketing | April 7, 2021 | News

MX Player Red Bull Red Bull Spotlight

OTT player MX Player, energy drink brand Red Bull and music app AutoRap have joined hands to create Red Bull Spotlight, an MX Original series that will see eight rappers go head to head. 

The six-part series featuring beats from AutoRap is a nationwide hunt to discover and support India’s emerging rappers.

The winner will get to record a full-length album in a professional studio, make a music video, an electronic press kit and more. The finale will be judged by Divine, Naezy, Emiway Bantai and Dee MC.

AutoRap, Smule’s app for hip-hop enthusiasts, rappers and beat makers, will integrate with the show, allowing users to record rap over beats with special effects to make original songs and videos.   

Vivek Jain, COO, MX Player, said, “We’re delighted to have partnered with Red Bull and AutoRap to bring alive the biggest battleground for budding rap enthusiasts in India. This three-way partnership presents as the perfect harmony of brands coming together for a bespoke integration and digital-first content solutions, that we’re able to craftfully weave into stories or formats that can appeal to our large user base.”

Bill Bradford, President, Smule, said, “Red Bull Spotlight is a launch pad for the next generation of hip hop talent in India. We’re thrilled to partner with MX Player and Red Bull to fuel creative expression and shine a light on these talented rappers and their music. We’re proud to provide the musical creation platform these rising stars can use to share their stories, and to serve as the backdrop of their art.” 

In the series, produced by Red Bull Media House and MX Player with Supari Studios, and directed by Nisha Vasudevan, the finalists – A-Gan, Loud Silence, MC Headshot, Supermanikk, Albela, Rhyming Man, The Rushi Gosavi and Siyaahi – will spend a week under the mentorship of some of the experts in Indian hip-hop.  They will attend workshops and sessions besides doing challenges. Mentors include Sofia Ashraf, Naezy, Dopeadelicz, Sez on the Beat and D’evil.

Rapper Divine said, “I was pleasantly surprised by the wide-ranging talent in the finale. I think that says a lot about the selection process and also about the quality of talent waiting to be discovered and given a platform in India. Red Bull has been supporting music and culture in many different formats right from before I started as well and up to now. Spotlight is another endeavour in that long line of platforms given by them in helping talent get discovered and work towards building sustainable careers for them.”

The six-part MX Original series featuring beats from music app AutoRap is a nationwide hunt.

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