Triller Users Get Access to Saregama Library
by EVENTFAQS Bureau Marketing | April 7, 2021 | News
Music label Saregama has announced a global music licensing deal with a short format video platform Triller.
As part of this deal, Saregama will license its entire catalogue to Triller allowing users to create content using the music library of over 1,30,000 songs across genres and languages.
Vikram Mehra, Managing Director, Saregama India, said, “We are extremely elated to partner with Triller and see content creators across the globe using our music to create such innovative content.”
Bobby Sarnevesht, Chairman and Co-owner, Triller, added, “Saregama represents the rich diversity of Indian music and we are excited to enter into this important partnership to ensure music publishers are fairly compensated for the legacy they have built over the years. This new agreement reiterates our commitment to supporting publishers in South Asia and around the world as we grow the Triller platform.”
In February 2021, Saregama had announced a partnership with Josh allowing users access to its library. In June 2020, it announced an agreement for licensing with Facebook, and followed that up in September naming agreements with ShareChat and Moj.
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The label will license its entire catalogue to the short format video platform, allowing users to create content using its library of over 1,30,000 songs.