Star Sports ropes in 18 sponsors, 100-plus advertisers for IPL’s 2021 edition

Marketing | April 6, 2021 | News

Star Sports Hotstar

Star Sports, the official broadcaster of the Indian Premier League’s forthcoming edition, has announced that it has roped in 18 sponsors and over 100 advertisers across multiple brand categories, days ahead of the commencement of the league.  

Vivo IPL 2021 is scheduled to start on 9 April with the final slated for 30 May. 

Sponsors on board for the coming edition are Dream11, Byju’s, Phone Pe, Just Dial, Upstox, Bingo, Kamla Pasand, Association of Mutual Funds in India (AMFI), Frooti, Asian Paints, Thums Up, Vodafone-Idea, Mondelez, Amazon Prime, Groww, Cred, Garnier Men and Havells. 

OTT platform Disney+ Hotstar meanwhile has roped in 10 sponsors so far. 

Anil Jayaraj, Executive Vice President, Star Sports, said, “We are delighted with the response received from brands across categories. Vivo IPL on Star Sports has established itself as a marquee marketing platform, and the interest among advertisers has only grown with each passing year. We have been associating and providing sponsors with customized and innovative solutions that drive high impact and engagement.”

Matches of the forthcoming edition of the IPL will play out from 7.30 pm onwards in multiple languages. 

Alongside the official broadcaster of the Vivo IPL, OTT platform Disney+ Hotstar has roped in 10 sponsors so far for the tournament that kicks off on 9 April.

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