Straightline Conceptualises and Executes Bangla Mirchi Music and Filmfare Awards

Marketing | April 6, 2021 | News

Straightline Solution Mirchi Music Awards Bangla Filmfare Awards Bangla

360-degree experiential event company Straightline Solution conceptualised, executed, and directed the Mirchi Music Awards Bangla and Filmfare Awards Bangla in the month of March. Filmfare Awards Bangla was hosted at The Westin, Kolkata, on 31 March 2021.

Straightline curated aspects of the event including the technical team, DOP, light designer and online editor that were responsible for the shoot of the event while adhering to Covid19 health protocol. Both the events were shot in part hybrid and part live format for a televised audience.

Several bigwigs from the world of Bengali cinema walked the red carpet at the Filmfare Awards. The Smule Mirchi Music Awards Bangla on March 18, co-powered by Shikhar Pan Masala, celebrated the best in Bengali music through its theme ‘Sherar Shera’.

Arunangshu Bhattacharya, GM – Sales, Straightline Solutions, said, “Happy client makes the success taste sweeter and we spent days in ensuring every deliverable to our clients and sponsor who made this event possible.”

“Both these events brought in fresh air to the industry and the good part was that a lot of support services got back to business after a year’s break. We thank our partners and client for their support and faith in us” added Nilanjan Das, also from Straightline Solutions.

Tarun Sarkar, Head – Special Projects, Straightline. noted that no stone was left unturned to ensure safety and a wow experience for guests.

According to Suman Karmakar, Vertical Head – Operations, Straightline, the event was ‘a silver lining’ at the end of a year, which brought back the missing zeal.

The awards were shot in part hybrid and part live format in Kolkata for a televised audience; a lot of support services got back to work after long, according to organisers.

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