MPL Extends Sponsorship with KKR, Announces Three-Year Deal

Marketing | April 1, 2021 | News

Mobile Premier League (MPL) Kolkata Knight Riders (KKR)

E-sports and skill gaming platform Mobile Premier League (MPL) has come on board as the Principal Sponsor for Kolkata Knight Riders (KKR) for the upcoming IPL season.

The announcement was made during an e-conference on 31 March 2021. MPL’s association with IPL commenced in 2020 when they bagged the principal sponsorships for both the franchises of the Knight Riders brand, KKR and Trinbago Knight Riders in the Indian Premier League and Caribbean Premier League (CPL) respectively.

During the conference, Sai Srinivas, Co-founder and CEO, MPL, said, “We are proud to extend our partnership with the Knight Riders. Last year’s beginning was very fruitful for the brands and we organised some great fan engagement activities together, which we will take forward this year and in the subsequent editions of the IPL. KKR is one of the most watched teams in the IPL and being on the front of their jersey adds a lot of salience and visibility to our brand.”

“We started our partnership with MPL as principal sponsors for both KKR and TKR in 2020 and are delighted that they will continue as long-term principal sponsors for KKR. MPL is a vibrant e-sports company which has grown rapidly through some amazing energy and innovation. It’s been a great journey for KKR with MPL and we look forward to deepening and broadening our relationship,” said Venky Mysore, CEO and MD, KKR.

The deal begins this year with the 14th edition of IPL and will go on till the year 2023.

The deal begins this year with the 14th edition of IPL and will go on till 2023.

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