Roger Federer to Promote Switzerland Globally After Being Roped in as its Brand Ambassador
by EVENTFAQS Bureau Marketing | March 31, 2021 | News
Roger Federer Switzerland Tourism
After representing Switzerland for years through his sporting excellence, popular Swiss tennis player Roger Federer has been roped in as the official brand ambassador for the destination of Switzerland. With this association, Federer will get into a long-term cooperation with the Swiss National Tourism Board, Switzerland Tourism (ST) and develop initiatives to promote Switzerland globally.
Further to the partnership, the compensation for his appearances as new ambassador for ST will go to the Roger Federer Foundation, supporting disadvantaged children in Switzerland.
Martin Nydegger, CEO, Switzerland Tourism said, “This is a perfect match, because Switzerland and its unblemished nature have clearly contributed to Roger’s unprecedented career.”
“Switzerland Tourism and Roger Federer share countless values. Establishing this partnership is a unique opportunity and of great importance to us. Making a difference while recovering from the challenges of the past months and beyond will be a journey with numerous highlights,” Nydegger added.
Roger Federer said, “I have always felt, whenever I step on the court, I am representing Switzerland. Whenever it says my name, there is a Swiss flag next to it. I have been very proud to do that for the first 22 years I have been on tour, and it will always be like that. To join forces with ST now is a logical step for me.”
“I have been all over the world. My favourite place has always remained Switzerland. It’s the country I miss the most, when I’m travelling,” added Federer.
In the month of April, communication activities will begin focusing mainly on European cities, followed by the USA and Asia Pacific, specifically India. A series of visuals and short clips will also showcase Roger Federer being energized by Swiss nature. On MySwitzerland.com, guests will be able to discover Switzerland through Federer’s eyes where he presents his preferred places, Swiss highlights and more.
In the month of April, communication activities for Switzerland Tourism will begin focusing mainly on European cities, followed by the USA and Asia Pacific, specifically India.