Jaguar Land Rover India Creates Immersive Digital Experience for Launch of All-electric SUV I-PACE

Marketing | March 24, 2021 | News

Jaguar Land Rover India I-PACE

Jaguar Land Rover India launched the all-electric SUV Jaguar I-PACE in India on March 23 by curating ‘Jaguar Futuropolis - #FutureIsElectric’, an immersive digital experience that celebrated everything about the I-PACE. I-PACE is the first Battery Electric Vehicle to be launched in India by Jaguar Land Rover.

For attendees at the virtual launch event, the ‘Jaguar Futuropolis’ was divided into four areas including Hyperdrome, Urban Forest, I-Lounge and Own an I-PACE.

The launch centre was hosted by celebrity anchor Mandira Bedi standing on a virtual stage set in a mid-sea simulation that saw the reveal of the new vehicle. During the launch, Rohit Suri, President and Managing Director, Jaguar Land Rover India Ltd, shared information about the various features provided by the brand and finally unveiled the price of the I-PACE to the audience. The all-electric Jaguar I-PACE is priced from Rs 1.05 crore (ex-showroom India), inclusive of five years’ service package, five years road-side assistance package, 7.4 kW AC wall-mounted charger and eight years or 1,60,000 km battery warranty.

Rohit Suri said, “Jaguar I-PACE is the first all-electric SUV that we’ve launched in India and it marks the beginning of our electrification journey. With our electrified products, we look forward to playing a significant role in India’s electrification drive into the future. Jaguar I-PACE will appeal to people who look for and purchase the latest in technology and design, to express their personalities and stay ahead of the curve. We and our retailer network are fully prepared to cater to the demands of these customers.”

For attendees at the virtual launch event, the ‘Jaguar Futuropolis’ was divided into four areas including Hyperdrome, Urban Forest, I-Lounge and Own an I-PACE.

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