Release of ‘Justice League’ Sees BookMyShow Stream Cross More Than 1,00,000 Streams in Just 3 Days

by  EVENTFAQS Bureau Entertainment | March 23, 2021 | News

BookMyShow BookMyShow Stream Justice League

BookMyShow Stream has crossed over 1,00,000 streams sold in three days, post the release of Zack Snyder’s ‘Justice League’ by Warner Brothers. Along with BookMyShow Stream, the film had a simultaneous global release on March 18, and smashed all records surpassing the streams of all previous movies on the platform, including total streams for ‘Tenet’.

Ashish Saksena, COO - Cinemas, BookMyShow said, "The monumental milestone that Zack Snyder’s ‘Justice League’ has crossed in India, with over 1,00,000 streams sold on ‘BookMyShow Stream’ in under three days since its release, is hard to describe in words. The film’s success is undoubtedly a definitive answer to the future of the power of content as well as the Transactional-Video-on-Demand’s (TVOD) model and its growing adoption in the country. It shows that Indian audiences are becoming truly global with their evolving entertainment consumption habits. In the film’s success lies the differentiator that we, at BookMyShow, have kept as our single-point focus in enabling ‘BookMyShow Stream’ to be the most diverse, richly curated content platform at scale in India.”

“On the back of compelling and long-term partnerships with global, local production houses, independent distributors and the crème-de-la-crème of film festivals globally, we strive to showcase the best of cinema from around the world. In line with this, the coming months are set to get even bigger as movie-buffs will be treated with Oscar-winning, blockbuster, differentiated premium content made for video-on-demand that will be showcased exclusively on ‘BookMyShow Stream’, as early as April onwards. As our library continues to expand with titles from across the world, we are glad to stimulate the palate of movie buffs here, with the TVOD model finally finding its feet definitively in India. And we have only just started,” added Saksena.

The demand and reception for Zack Snyder’s ‘Justice League’ and previously released titles on BookMyShow Stream such as ‘Tenet’, ‘Wonder Woman 1984’, ‘Coma’ and ‘Fast & Furious: Hobbs and Shaw’, amongst others, has reflected that the TVOD model can, if supplemented with differentiated content, thrive in a market like India. Till date, BookMyShow Stream has successfully added 45 premieres and exclusive titles in less than a month-and-a-half since its launch.