EEMA We Care Launches Mentorship Programme at #MarchforWomen event; Mentees Can Apply from April 1

Industry Watch | March 19, 2021 | News

EEMA We Care Red FM Magic FM EEMA

Come April 1, young professionals can train under some of the best mentors from the event and experiential industry under the newly launched ‘We Care Women Mentorship’ programme, courtesy We Care, the social vertical of the Events & Entertainment Management Association (EEMA). It intends to encourage women to explore broader opportunities in the industry and groom them for leadership roles. The mentor-mentee matching initiative will begin from May 2021, with applications opening on April 1, 2021, for mentees.

The mentorship programme was launched at the ‘March for Women’ event organized by We Care at the FICCI Auditorium, New Delhi on March 17, which brought together renowned faces by way of Government dignitaries, decision-makers, industry stakeholders, legal and media representatives.

The event began with a keynote session by Rekha Sharma, Chairperson, National Commission for Women, who spoken of equity and empowerment of women in society. This was followed by another power-packed talk on ‘The Glass Half Full’ by Jyotika Kalra, Member, National Human Rights Commission, who cited certain exemplary instances where women proved to be more powerful than men.

Talking about women’s safety at their respective workplaces, Nisha Narayanan, COO & Director, Red FM & Magic FM, highlighted key issues and precautions that organizations need to keep in mind. She explained the importance of complying with workplace ethics.

Another important aspect of the event was a panel discussion revolving around a very important and impactful issue -‘NO means NO and is not a prelude to romance and love’. Speaking on this was Monika Bhardwaj, DCP Crime Branch along with Geeta Luthra, Senior Advocate, Jaya Goyal, Managing Partner, Neo Juris LLP and Advisor, Sexual Harassment Law Compliance Advisory, Sushma Gaikwad, Co-founder, Ice Global and Wizcraft MIME and Roshan Abbas, President EEMA & Managing Director, VMYLR, who also moderated this entire segment. It concluded with meaningful and life-changing stories from Kubbra Sait, actor and Sona Mohapatra, songstress, producer & change-maker in a story-telling session.

At the event, the mentorship programme launch saw a stellar line-up of mentors that included Roshan Abbas, President EEMA, Sabbas Joseph, Co-Founder-Director at Wizcraft International Entertainment Pvt Ltd., Gitikka Ganju Dhar, Anchor, Moderator & Inspirational Speaker, Sushma Gaikwad, Co-Founder, Ice Global & Wizcraft MIME, Manika Garg, VP, E-Factor Entertainment Pvt Ltd. and Sanjoy K Roy, Managing Director, Teamwork Arts Pvt Ltd.

The evening concluded with the recognition and felicitation of ‘EEMA Shaktis’, a title given to outstanding women leaders and employees from the EEMA member agencies. Each nominated woman was celebrated as ‘EEMA Shakti’ and collectively, they were appreciated with digital certificates for their impactful contribution to their respective organizations.  

Roshan Abbas, President, EEMA, said, “With such a stellar turnout of speakers we were able to turn the spotlight on We Care and the power of women. The Shakti of EEMA was on display, thanks to the efforts of the We Care Team led by Poonam Lal, Chairperson, We Care, Aarti Mattoo, Vice-President, West and Prerana Saxena, Vice-President, North from EEMA’s NEC.”

Poonam Lal, Chairperson, EEMA We Care, said, “It has been nearly six months since we actively changed the existing We Care helpline to a 24*7 helpline to extend confidential emotional support during the pandemic to people in the experiential industry. Since then, we’ve serviced more than 500 calls. The industry has been under tremendous stress. Taking the learnings from the months gone by, we came up with the idea of curating an event that educates, enables and empowers women; and acknowledges and celebrates their success. The #MarchForWomen initiative is about an evolved forward-looking approach that creates exciting new opportunities for women to grow to leadership roles in the industry.”

The event was digitally streamed by Platoo. Partners for the event included Red FM 93.5 as media partners and FICCI Flo Greater 50 as industry partner. Other partners included Nitin Arora Photography, The Wedding Premier, Grover Audio Visual Services & Yellow Rentals.

Speakers included Rekha Sharma, Chairperson, National Commission for Women, Jyotika Kalra, Member, National Human Rights Commission and Nisha Narayanan, COO & Director, Red FM & Magic FM.

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