Rhiti Sports - MyyTake JV to Expand Indian Sports Ecosystem at the Grassroots
by EVENTFAQS Bureau Marketing | March 19, 2021 | News
Rhiti Sports MyyTake
Rhiti Sports, a sports marketing, celebrity & talent management and films & entertainment company, recently announced a joint venture with MyyTake Group, a tech platform, to invest in the grassroots sports ecosystem of India.
The primary objective of the partnership is to democratize sports at the base level, according to an official statement. The joint venture will use various online and offline tools to create content and build communities, by engaging audiences with better user experience, it added.
Arun Pandey, Chairman and Managing Director, Rhiti Sports, and Board member of the JV, said, “India has an unlimited talent pool. Our years of experience in identifying and managing sporting talent will help us raise the bar of Indian sports. I am excited about partnering with MyyTake and creating a global company to promote sports.”
Saurav Banerjee, Founder and Managing Director, MyyTake Group, commented, “We are very proud and excited to partner with Rhiti Sports. Our focus will be to keep pushing the envelope on popularizing sports in India, at every level. Talent discovery will happen by providing on-ground and online resources around and in support of the sporting biosphere.”
The joint venture will use various online and offline tools to create content and build communities, by engaging audiences with better user experience.