MPL Gets Leander Paes and Geeta Phogat to Say ‘Maidan Naya, Khel Wohi’

Marketing | March 19, 2021 | News

Mobile Premier League (MPL) Leander Paes Geeta Phogat

Indian eSports and mobile gaming platform Mobile Premier League (MPL) has launched an ad campaign themed ‘Maidan Naya, Khel Wohi’.  The brand has roped in Olympic medallist and multiple tennis Grand Slam winner Leander Paes and Commonwealth Games Gold medallist wrestler Geeta Phogat for the same.

With this campaign, MPL underlines the need for skill in eSports like in other competitive sports, also underlining that it fetched a medal for India at the Asian Games 2018 and could well bring more laurels at Asian Games 2022.

For the record, at Jakarta 2018 eSports was a medal sport but the wins did not count in the country’s medal tally. At Hangzhou 2022, it will be recognised as a medal event and will count in the country’s medal tally.

Sai Srinivas, Co-founder and CEO, Mobile Premier League, said, “Esports witnessed exponential growth in 2020. With eSports being included as a medal sport by the Olympic Council of Asia, I believe that India will see a rise in many successful esports athletes. Not just this, we hope to soon see some “Made in India” games being played at International sports events like the Asian Games. The aim of this campaign is to unleash the power of eSports and bring it on par with physical sports. Esports today is accessible to all due to the availability of data and affordable devices thus making it easy for more people to participate. This growth needs to be supplemented with solid regulations and government support.”

Paes said, "To become a champion in any sport, one has to undergo hours of rigorous practice and training. In India, we have many champions that have achieved remarkable successes at various skilled games. Now with the emergence of eSports, it gives us another platform to showcase the tremendous talent and skill that our country has. With the “Maidan naya, khel wohi” campaign, we aim to carry forward the same ethos of practice, training, and skill, in the arena of eSports, and get us some new champions to make the nation proud at the global stage. I am glad to partner with MPL on a campaign that talks about the potential and importance of eSports in the country.”

Phogat said, “It gives me great pleasure to collaborate with MPL and this initiative. Continuous practice and adequate rest is essential for honing God-given talent. This is true for any sport – be it wrestling, archery or eSports. What is especially heartening to me is that eSports is democratic at its core and is accessible to all. The next Olympian can come from any part of India. With ‘Maidan naya, khel wohi’, we aim to increase participation across categories.”

Produced by Citrus Productions and conceptualized by MPL’s in-house creative team, the campaign will comprise six films, three each featuring Paes and Phogat, and will capture their moments in training as well as mentoring budding talent.

With this campaign, MPL aims to underscore the skill required in eSports and its official recognition at global sporting competitions like the Asian Games.

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