Chtrbox Launches Creator Management Division ‘ChtrboxRepresent’ for India’s Emerging Digital Talent

Marketing | March 18, 2021 | News

Chtrbox ChtrboxRepresent Roshan Abbas

Influencer marketing company Chtrbox has announced the launch of its creator management division ‘ChtrboxRepresent’ for India’s emerging digital talent. The division will enable content creators to fulfil their potential across digital avenues, while providing integrated support and advisory.

At launch, ChtrboxRepresent will work with 25 handpicked creators from diverse backgrounds with unique stories to tell. These include male beauty creators Deep Pathare and Shantanu Dhope, running coach Karan Singh, Sonal and Nicole of Team Naach, Smriti Khanna, Tanya Sharma, Dhananjay Bhosale and Saransh Goila.

Pranay Swarup, Founder and CEO, Chtrbox, said, “The internet and then social media revolutionized how humans connect and communicate with each other and things around them. We believe the role that digital creators play, in both scope and importance, will only grow in this unlimited content ecosystem. We are excited to partner closely with some of India's best creators on their journey.”

“This is the era of the creator and helping them fulfill their aspirations is key to the philosophy at Chtrbox. Being an artist myself this deeply resonates with me,” added Roshan Abbas, Managing Director, VMLY&R Commerce Encompass, and Investor and Advisor for Chtrbox.

Karan Pherwani, Head, Chtrbox Represent, said, “After powering thousands of collaborations with hundreds of brands and leading influencer marketing in India, we understand the data and creative elements that go into discovering the right talent. We view Chtrbox Represent as a natural extension for us to do much more for select creators, and have built out a supportive home for them to thrive within.”

Chtrbox Represent’s goal will be to power influencers to create content and monetize their creative talent. The division will function as an extended expert team and manage all key aspects of their business, including selecting their brand collaborations across digital and non-digital mediums, personal branding and PR, content advisory, finance and admin support.

Chtrbox Represent will also set up creator-led IPs, merchandising and workshops to further growing the Indian creator economy. 

The new division will enable content creators to fulfill their potential across digital avenues, while providing integrated support and advisory.

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