Truly Musical Announces Two-day Virtual ‘Brands & Entertainment’ Summit from 20 May

Industry Watch | March 17, 2021 | News

Truly Musical Brands & Entertainment TM Talent Management All About Music

TM Ventures’ IP Division Truly Musical has announced ‘Brands & Entertainment’, a platform where brands can explore and integrate with content pipelines available in the entertainment industry. The summit will be hosted virtually on 20 and 21 May 2021.

TM Ventures is the company behind music properties like All About Music Conference and the Bollywood Music Project Festival. Brands & Entertainment is billed as the first consolidated B2B event in India that focuses on connecting brands with all segments of the entertainment industry.

The two-day event will comprise keynote sessions, panel discussions, case studies, fireside chats, brand stories, and a networking marketplace.

The stated objective of the conference is to celebrate path-breaking and innovative marketing campaigns and enable networking opportunities straddling large advertisers and the entertainment business.

"Brands connect with entertainment in numerous ways. We have witnessed a peak in influencers and marketing companies curating content for brands as well as rapid growth in brands running IPs of their own and developing content around entertainment. On that account, at Brands & Entertainment, we aim to provide a common ground, for the first time in India, where entertainment stakeholders, content creators, and brands can connect, discuss their visions and discover promising opportunities," said Tarsame Mittal, Founder - TM Ventures.

Key tracks planned include: Brands x Digital & Social Media, Events & Experiential Marketing, Films & OTT, Gaming & E-sports, Influencer Marketing, Music, Radio, Television and Technology.

Brands & Entertainment has been envisaged as a platform where brands can explore and integrate with content pipelines available in the entertainment industry.

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