Ministry of Tourism Launches ‘1000 Bar Dekho - North-east Dekho’ and Other Campaigns for NE Region

Industry Watch | March 11, 2021 | News

Ministry of Tourism Dekho Apna Desh

India Tourism, Guwahati (field office of the Ministry of Tourism) is organising an event ‘1000 Bar Dekho - North-east Dekho’ under the tagline of Dekho Apna Desh and Fit India from March 7 to 17, 2021. As part of this activity, Sanjay Bahadur, a solo cyclist, will cover 1000 kilometres by cycling all across Assam. He started the journey from Bir Lachit Ghat on the Brahmaputra river bank, Guwahati on March 7 and will ride through Nagaon, Dergaon, Sivasagar, Duliajan, Dibrugarh, North Lakhimpur, BiswanathChariali and Dhekiajuli before finishing the journey at Khanapara on March 17, 2021. During the event, the Ministry will be organising cultural events and Instalive shows to promote the lesser known destinations of all seven States of the North-eastern region and Sikkim. 

International Tourism Mart (ITM) is an annual event organised by the Ministry of Tourism in the North-eastern region with the objective of highlighting the tourism potential of the region in the domestic and international markets. Since 2013, a total of eight editions of ITM have been held in various States of the North-eastern region. Since April 2020, under Dekho Apna Desh campaign, the Ministry of Tourism is conducting webinars on various tourism products and some of the webinars were dedicated to the North-eastern region. An upcoming webinar on March 13, 2021 will be focused on the cuisines of the North-east.

To promote the North-eastern region more aggressively, the Ministry of Tourism has formed a committee of stakeholders active in NER with focus on promotion of the North-east, identifying new destinations, developing itineraries around them, identifying the places where events can be organised to create awareness, along with workshops and seminars for local stakeholders to provide them necessary skills.

Meanwhile, the Ministry of Civil Aviation, Government of India launched the Regional Connectivity Scheme (RCS) –‘Ude Deshke Aam Nagrik (Udan)’, the primary objective of which is to facilitate/stimulate regional air connectivity by making it affordable and on the recommendation of Ministry of Tourism, 46 Tourism routes got included under RCS-UDAN 3.0 and 78 routes under RCS Udan 4.0 which largely aim at facilitating travel to the North-east.

Tourism Ministry carries out regular promotional campaigns and events to showcase the unique tourism products and sights of the North-east to potential travellers under Dekho Apna Desh initiative.

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