Ministry of Culture Organizes Special Programme at Geographical Indication (GI) Mahotsav, Mussoorie

Industry Watch | March 9, 2021 | News

Geographical Indication (GI) Mahotsav Lal Bahadur Shastri National Academy of Administration, Mussoorie Ministry of Culture

The Ministry of Culture partnered with the two-day Geographical Indication (GI) Mahotsav being held at the Lal Bahadur Shastri National Academy of Administration, Mussoorie. A day-long curated programme involving plenary sessions anchored around GI products of India, artistic displays with GI textiles and spices, participatory art modules, handicraft displays along with a cultural programme was organized for trainee officers by the Ministry of Culture on March 4, 2021.

A mini exhibition of GI textiles was on showcase, covering a wide range of saris connected to GI textiles such as PatanPatola, Benarasbrocades, UppadaJamdani, Kalamkari, Paithani, Kota Doria, Pochampally, Ikkat, etc., and brought alive the weaving and design traditions of India.

An art installation titled Sacred Spices was also on display, conceptualized by NID alumnus, artist and sculptor Shirley Bhatnagar. This art work brought to attention Haldi, Tejpatta, ByadgiChilli and Basmati rice-some daily ingredients that have been part of the sacred Indian culinary space for a long time and now have been awarded the GI tag, thus bringing to global attention to the quintessential traditional Indian knowledge.

The artisan corner showcasedKangra Paintings by master artist Dhani Ram from Himachal Pradesh, Phulkari embroidery by Seema Rani from Punjab and Bilal Mohammad’s Bagh printing work from Madhya Pradesh, all of whom are GI registered artists.

The evening of March 4 saw a choreographed presentation involving various dance forms,75 artists connected to some of the regions that have GI product linkages across India such as Purulia Chau (West Bengal), KinnauriNati (Himachal Pradesh), Rathwa Dance (Gujarat), Kashmiri Rouff Dance (Kashmir) and BrijRas/Barsanakiholi (Uttar Pradesh). The entire function was coordinated by the North Zone Cultural Center, an autonomous body under the Ministry of Culture.


The programme held at the Lal Bahadur Shastri National Academy of Administration, Mussoorie on March 4, 2021 had artistic displays, participatory art modules, handicraft displays among others.

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