Tata Tea Gold Launches ‘Dil Ki Suno’ Stories in Tie-up with FilterCopy to Celebrate Today’s Women

Marketing | March 5, 2021 | News

Tata Tea Gold FilterCopy

To celebrate International Women’s Day, Tata Tea Gold, a marquee brand from Tata Consumer Products, has launched ‘Dil Ki Suno Stories’ Season 2.0, with digital content creators FilterCopy, a short form story-telling channel from Pocket Aces.

The web series consists of five webisodes of 10-12 minutes each, covering a wide range of subjects, such as choosing between marriage and career, to following your own dream job vs. being part of the family business. It stars popular actors.

Puneet Das, SVP- Marketing, Packaged Beverages, TATA Consumer Products said, “The brand’s proposition ‘Dil Ki Suno’ inspires and encourages consumers to listen to their heart and follow their own calling. Tata Tea Gold has been bringing alive its brand’s narrative of Dil Ki Suno through pop culture stories of today’s women who have listened to their heart and pursued their own passion. After a successful Season 1 last year, we continue this journey, with a content partnership with Filter Copy this year. For Tata Tea Gold, this content partnership is aimed at connecting with consumers at an emotional level.”

“As a brand, Tata Tea Gold has always believed that listening to your heart is the right way to go. It may not be easy, but at the end, it’s always satisfying. However, for women, listening to their heart becomes tougher for various reasons – whether they are personal or societal. With Dil Ki Suno stories Season 2, we want to inspire women across the country to listen to their hearts and chart out their own path. We want to tell them that it’s okay to do things to satisfy yourself, fulfill your own wishes, and chase your dreams, no matter what the mind says,” Anupama Ramaswamy, Managing Partner & National Creative Director, Dentsu Impact added.

Vishwanath Shetty, VP, Sales, Pocket Aces, said, “FilterCopy is known for its progressive story-telling and compelling content, which has built the fair share of its fan base over the years. Our audiences are invested in our content and look forward to relatable stories from us. Tata Tea Gold’s Dil Ki Suno is all about bold and inspiring stories, which aim to inspire viewers to follow their heart and passion and this has resonated well with the new age audience we have on FilterCopy, that is willing to take the plunge and listen to their hearts. We are sure this partnership will create new benchmarks in bold and fearless story-telling.”

With this web series, the brand hopes to inspire its audience to tap into their inner voice and follow their own calling.

To celebrate International Women’s Day, Tata Tea Gold, a marquee brand from Tata Consumer Products, has launched ‘Dil Ki Suno Stories’ season 2.0, with FilterCopy.

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