Hungama Digital Partners with Indian Gaming League to Launch e-Gaming Tournament and Awards

Marketing | March 4, 2021 | News

Hungama Digital Indian Gaming League

Digital entertainment company Hungama Digital Media has partnered with Indian Gaming League (IGL) to launch an e-gaming tournament and awards.

For the partnership, Hungama made an investment of $500,000 in the gaming platform. IGL will use these funds to launch Indian Gaming League Championship Cup Season 1, a 45-day mega tournament that will allow users to compete in six games and win prizes.

The tournament will culminate with the Indian Gaming League Awards, a virtual awards night to recognize the winners of the championship.

Hungama Digital Media Founder & CEO, Neeraj Roy, said, “e-sports is one of the fastest growing segments in the gaming industry in India and is expected to become even more popular as smartphone usage continues to rise. We are excited to invest in Indian Gaming League to help the platform grow further and offer gamers in the country a unique competitive experience at a scale that hasn’t been seen before. At Hungama, our plan is to engage with over 10 million gamers in the next two years with our e-sports initiatives.”

Hindustan Talkies Director, Ashish Chowdhry, said, “Today, the gaming industry is growing faster than the rest of the entertainment industry and shows no signs of slowing down. Additionally, India has the largest youth population in the world and with its ever-evolving broadband infrastructure and affordability, we expect e-sports to soar further and create more uproar. For Hindustan Talkies, its association with e-sports allows it to foray into yet another exciting form of entertainment.”

Commenting on it, Indian Gaming League CEO, Yash Pariani, said, “e-sports is still in its nascency in India. Having Hungama and Hindustan Talkies coming on board will help us reach a larger audience and scale e-sports to new heights. We’re excited to have their expertise and mentorship to guide us in the right direction and achieving our vision of making e-sports a household name.”

IGL will utilize the funds to acquire new users and develop new features to increase engagement on the platform.

The 45-day tournament will witness six games, allowing users to win prizes along with Indian Gaming League Awards, a virtual awards night to recognize the winners of the championship.

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