Dineout Launches #DineoutParDekho Campaign for Sixth Edition of Great Indian Restaurant Festival

Marketing | March 2, 2021 | News

Great Indian Restaurant Festival (GIRF) Dineout

The Great Indian Restaurant Festival (GIRF) by Dineout is back with its sixth edition. As a part of the festival, Dineout has also launched a new campaign #DineoutParDekho that tells consumers about the 50% off deals offered on various restaurants. The festival started on February 26 at 10,000 leading restaurants across 20 cities, and will conclude on March 31.

During the festival, the brand will offer flat 50% off on restaurant bills at a host of leading restaurants including JW Marriott, Radisson, Mainland China, Punjab Grill, Oh Calcutta, The Irish House, The Great Kabab Factory, Mad Over Donuts, Pizza Hut, Burger King, Barbeque Nation, Cafe Delhi Heights and many more.

Ankit Mehrotra, CEO & Co-founder, Dineout said, “Our biggest issue was communicating to users that when we say 50% off, we mean it. In the age of online sales, where brands often use big percentage discounts and not mean them, customers lose trust. ‘Dineout Par Dekho’ reduces that gap and further encourages trust among users, with the end result being more footfalls and business for restaurants. Moreover, we saw a massive spike this Valentine’s Day with 40% more users dining out as compared to last year; which means 2021 is going to be a good year for all of us.”

The #DineoutParDekho campaign showcases an insight of how Indians love to save and get value for their money, along with their love for food, and how it is enjoyed best when served hot and fresh.

Here’s a sneak peek at the campaign - 

Being held from February 26 to March 31 at 10,000 leading restaurants across 20 cities, the GIRF 2021 provides offers through #DineoutParDekho campaign.

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