Thomas Cook India and Marriott Join Hands to Push Domestic MICE Travel with On-Ground Event

Marketing | February 26, 2021 | News

Thomas Cook Marriott

Integrated travel services company Thomas Cook in partnership with Marriott International launched a physical MICE event themed, ‘Discover the World in Incredible India’ focused on the domestic MICE opportunities in the new normal.

The event, aimed at bringing back confidence in MICE travel, saw active participation from over 80 corporates. During the event, a panel discussed the potential of India as a MICE destination, digital, physical and hybrid MICE programmes, and the new travel normal for MICE.

Rajeev Kale, President and Country Head – Holidays, MICE, Visa, Thomas Cook (India), said, “I am delighted with the overwhelming corporate attendance and participation for the first of its kind physical, MICE-focused event. This valuable partnership with Marriott is aimed at inspiring our corporate decision makers and building confidence in travel – while simultaneously putting the spotlight on incredible India. The in-person format created a vibrant platform for discussion and innovation and has been valuable in addressing queries for MICE travel in the new normal. Given its success, we hope to spearhead many more initiatives in the near future.”

Later an interactive MICE Travel Mart was inaugurated, offering the corporates an opportunity to interact with over 20 participating Marriott hotels that represented top MICE locales across India, Dubai and Thailand.

The New Zealand Tourism Board was also present to highlight their MICE programmes and welcome India’s travellers back once borders are reopened.

Neeraj Govil, Senior Vice President of Operations, APEC, Marriott International, said, “With the MICE industry gradually opening up across markets, our partnership with Thomas Cook India has turned out to be extremely beneficial in restoring guests’ confidence for business travel. Given the impact and the transient phase of travel, the reinvention of MICE will be a definitive focus in the new normal. Domestic tourism is currently at its peak and customers are constantly looking for services that work best with socially distanced norms. The MICE Travel Mart addressed accurate measures keeping in mind the recalibrated approach for travellers who now feel confident about stepping out for business.”

The corporate representatives were presented with dining experiences that represented the best of India’s cuisines along with cosmopolitan flavours crafted by Marriott’s team of chefs.

The physical event themed ‘Discover the World in Incredible India’ focused on domestic MICE opportunities in the new normal.

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