Experiential Nomads Executes Crocs India Store Launch in Delhi
by EVENTFAQS Bureau Marketing | February 25, 2021 | News
Experiential Nomads Crocs India
Experiential Nomads recently executed the launch event for Crocs India’s new store at Connaught Place, Delhi. The bloggers and media launch was executed on February 13, while the on-ground activation continued till February 21.
Different touch points were created by the agency to curate content for the bloggers and influencers invited to the store. The launch was attended by lifestyle influencers, stylists, magazines and bloggers. The event was executed following COVID-19 protocols with guests being invited at different time slots.
The event started with a live session curated by Crocs India and hosted by Nitibha Kaul. She took the guests and online visitors through the collection and the new Jibbitz station where one can customize/personalize their clogs.
Interactive activities such as live mannequins, B-Boying battle/ group performance followed, culminating with a solo guitarist performance in the evening. Interactive photo-ops were curated for content creators and visitors.
A 3D jibbitz printing machine was installed at the venue where guests could request to create a Jibbitz of their choice. The activation began with seven live mannequins engaging in a B-boying battle outside the store.
Talking about the challenges in getting Jibbitz (3D) printed live at the event, Gautam Mehta, Production Head, Experiential Nomads, said, “We researched and spoke with about 20 to 25 vendors to associate for this project and get the right vendor on board. Creating 3D jibbitz and explaining them the process of creating 3D jibbitz is not a regular work for any one of us. We have had many visits at the vendors workshop before we could finalize and onboard one of these vendors.”
The agency executed the launch event for Crocs India’s new store at Connaught Place on February 13, 2021 while the on-ground activation continued till February 21.