Saudi Tourism Authority Hosts ‘Journeys in Arabia’ Webinar to Promote the Kingdom in India Market

Marketing | February 19, 2021 | News

Saudi Tourism Authority Journeys in Arabia

To bring to light what Saudi Arabia offers travellers, the Saudi Tourism Authority (STA) has launched ‘Journeys in Arabia’, an exclusive online event curated especially for travel trade partners around the globe.

The India ‘Journeys in Arabia’ webinar held on February 17 brought together local travel trade partners for an opportunity to hear thought leaders and experts in the tourism industry. The session provided insights into the current state of travel and the opportunities and challenges in addressing the growing demand and interest in Saudi Arabia as a new destination.

The line-up of speakers at the session were Fahd Hamidaddin, CEO, Saudi Tourism Authority along with Abdullah Al Dakhil, International Communication Manager, Saudi Tourism Authority and journalist Vir Sanghvi. Other panelists included Haitham Mattar, CCO, Saudi Tourism Authority, Benazir Nazar, CEO, Akbar Travels, Deep Kalra, Founder & Group Executive Chairman, Make My Trip, Madhavan Menon, Chairman & Managing Director, Thomas Cook Group, Rakshit Desai, Managing Director – India, FCM and Sheema Vohra, Managing Director, Sartha Global Marketing.

Following up on the success of the ‘Journeys in Arabia’ webinar for India, STA will also be hosting an immersive virtual roadshow on March 2 and 3, 2021, partnering with the most relevant destination, experience and hospitality brands in Saudi to showcase the best of what the kingdom has to offer.

Further, the virtual engagement series, will be taking place across six markets around the world and is a first-of-its-kind initiative for STA, curated with a source of inspiration and excitement and designed to inform partners about the diverse products and experiences that Arabia offers.

As part of the ‘Journeys in Arabia’ webinar series, the next webinar takes place for Germany, followed by UK and Russia.

Following up on the success of the ‘Journeys in Arabia’ webinar for India, STA will also host an immersive virtual roadshow on March 2 and 3, 2021.

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