#LaLigaQRChallenge is Popular Football League’s Latest Engagement Initiative for Indian Fans

Marketing | February 16, 2021 | News

LaLigaQRChallenge

Popular football league LaLiga has launched a unique fan engagement initiative by keeping technology and innovation at the forefront. The ‘LaLigaQRChallenge’ aims to overcome the void created by geographic boundaries and challenges of the pandemic and provide fans an immersive experience by using the QR scanning system/technology.

The tech-savvy engagement activity is planned at various physical and digital touch-points and the QR codes will be integrated through different partnerships and initiatives executed for Indian fans, which will span throughout the 2020-21 season.

Participants would be on a quest to spot QR codes of 20 LaLiga clubs and the league itself which will be accessed by taking part in various engagement events and activities planned on-ground and on LaLiga’s social media handles. While scanning QR codes will allow enthusiasts to win exciting prizes, scanning QR codes of ‘Your team’/LaLiga teams would share interesting trivia, match schedules, official digital assets, on-ground events and a whole lot of other details about the LaLiga clubs and its players.

To register, fans need to scan the QR code and enter a draw to win a grand prize of an all-inclusive trip for two to Spain with two tickets to watch the football stars in action. Other prizes includes official LaLiga jersey, merchandise and much more.

The tech-savvy engagement activity is planned at various physical and digital touch-points; QR codes will be integrated through different partnerships and initiatives.

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