Kestone Launches AI-Powered Virtual Event Smart Assistant ‘Virsa Bot’ to Enhance Audience Engagement

Industry Watch | February 15, 2021 | News

Kestone Virsa Bot

For events, tech innovation under ‘virtual’ and ‘hybrid’ models is redefining the industry post pandemic. Kestone, a leading data-driven integrated sales and marketing services company, has announced the launch of ‘Virsa Bot’ - an AI-powered Virtual Event Smart Assistant to increase average audience engagement time at virtual events by multi-fold.

Piyush Gupta, President, Kestone said, “Assessing market needs early and innovating ahead to deliver solutions that are long term and effective has been our key goal. The pandemic has given virtual communication a whole new chapter and opportunities to advance newer concepts into the market. Audience engagement and interactivity were major challenges for virtual marketers ever since its start and our Virsa BOT - AI-powered Virtual Event Smart Assistant, will be the most cost-effective, intuitive, personalized concierge for both marketers and audiences. Virsa will change the event industry’s marketplace for good and we expect a minimum of three-fold increase in their conversion rates and revenue by increasing audience average engagement time by 5x. There are no bandwidth concerns for Virsa and hence no capping to the number of calculations the bot can make every second, irrespective of the event size.”

“Virsa has an extensive potential to activate wider reach for multi-lingual events, which will be the new flavour for brands as more local brands and marketers embrace virtual technology. For all those unfamiliar new audiences attending such events, whose typical inhibitions could be their comfort and conversance level with a ‘tech’ platform and the sense of being ‘lost’ once they log in, Virsa can be their virtual concierge,” added Gupta.

Designed exclusively to interpret data right from the registration process, Virsa with AI-driven algorithms can not only provide personalized recommendations to the event organizer about content choice and sessions topics, assessing the attendees’ business profile for improved event strategy, but also is fully empowered to filter and recommend sessions, resources and indicative business contacts for interaction for the attendee once he/she logs in.

Another great feature of Virsa is speech-text conversion, known as Virsa Notes. Virsa listens to all the sessions and takes a note of every aspect of the deliberation. So, in case anyone misses a particular session, Virsa will convert that session into text with 85% accuracy.

Kestone has already done more than 10,000 hours of streaming and engaged over 5 million people over a span of eight months in the virtual space. With 94% brands aiming at exploring digital IPs for improved consumer attraction and retention in the new normal, hybrid events will be the future for the events industry.

Designed exclusively to interpret data right from the registration process, Virsa with AI-driven algorithms empowers and personalizes both content dissemination and consumption.

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