WeddingWire India Launches Digital Campaign #LoveBeyondBounds to Celebrate Love in All its Forms

Marketing | February 11, 2021 | News

WeddingWire India LoveBeyondBounds

Wedding technology platform WeddingWire India has launched a digital campaign #LoveBeyondBounds to remind people that love cannot be contained or cancelled, it just manifests itself through different versions and relationships to comfort and grow on you.

In the run-upto Valentine’s Day, the campaign aims at capturing real-life emotions and spreading love, especially during these uncertain times, with happy pictures that tell a happy story.

As part of the campaign, WeddingWire India is encouraging people to share a photo of themselves with someone they truly love and are grateful for, on Instagram with the hashtags #WWIVdayGiveAway and #LoveBeyondBounds, and tag @WeddingWireIndia. The picture could be with anyone - from a family member to a friend, from a beloved pet to a respected mentor, from a wedding vendor partner who made a couple’s big day special to a wedding client who included one in their most special moment.

The most heartfelt entries and stories would be shortlisted, out of which, six would win WeddingWire India’s Valentine’s Day branded gift boxes, and one lucky winner would win a mega Valentine’s Day hamper.

“Our Valentine’s Day campaign #LoveBeyondBounds is our in-house effort to encourage people to think hard and deep about those moments which made them feel special, and to come forward and express this love. We believe that the idea of love is too vast and varied to have specific boundaries. The uncertainty we all faced over the past year showed us the underlying importance of love in all its forms. This is not limited to a family member or a significant other, anyone and everyone who made us feel special and loved deserves to be celebrated. When planning the Valentine’s Day campaign, we wanted to promote love beyond what it is always portrayed and objectified as, after all anybody, anywhere, can make you feel loved,” said Anam Zubair, Marketing Head, WeddingWire India.

The campaign was launched on February 3, 2021 and has generated 4.68 million impressions, a total reach of 4.62 million and average engagement rate of 12.5% till now and will run till February 14, 2021.

The campaign aims at capturing real-life emotions and spreading love, especially during such uncertain times, with happy pictures that tell a happy story and also to celebrate love in all its forms.

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