Pocket Aces’ Loco and Logitech G Enter Partnership to Host High Quality PC Gaming Tournaments

Industry Watch | February 10, 2021 | News

Pocket Aces Loco Logitech G

Live game streaming and esports platform Loco has announced a partnership with gaming and PC accessories company Logitech G. Both the brands have teamed up to host PC gaming tournaments with a vision to reach out to the PC gaming community which is expected to be valued at $36.9 billion.

The partnership aims to deliver high quality entertainment to the PC gaming ecosystem in India. The tournament will see PC gamers competing across four PC games - Valorant, CS: GO, Rainbow 6 Siege, and DOTA2.

The association will help create a value proposition for both the brands, showcasing Logitech G’s gaming peripherals/ gear/ accessories as premium products along with Loco hosting a streaming experience for players and viewers across the globe.

The five-month tournament that started in September 2020 received a resounding response, with over 96 gaming teams including A-lister teams and pro players competing for top honors. Live-streamed on the Loco app, viewers can follow their favourite players, and see first-hand how Logitech G products can improve their play, apart from learning a new skillset to better their game. Influencers such as AnkkitaC and Hydra Flick have also come on board as commentators.

Dhiraj Soni, Head of Marketing and Gaming Category, Logitech India said, “Logitech G has been constantly innovating for the vibrant and young community of gamers to have an immersive and seamless gaming experience. We carry a legacy when it comes to gaming peripherals and we are thrilled to partner with Loco to reach out to the gaming community through the esports tournament. We have been contributing significantly towards building a robust gaming ecosystem. We have a wide portfolio of products, enabling first time gamers with G102 mouse and G213 keyboard, enhancing performance for gaming enthusiasts with G502 mouse series and G733 wireless headsets, and appealing to pro gamers with the highly successful GProX headset.”

Anirudh Pandita, Founder, Pocket Aces, said, “We are at a key inflection point for gaming in India and we are excited to collaborate with Logitech, which has been at the forefront of supporting the gaming ecosystem in multiple countries. Working with a hardware giant like Logitech creates exciting possibilities for increasing penetration for PC gaming in the country and supporting existing gamers in the category. As the home of Indian gaming, Loco will continue to work towards supporting various categories of gamers and providing pathways for them to demonstrate their skill to the entire nation.”

The partnership aims to reach out to the PC gaming community which is expected to be valued at $36.9 billion.

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