BookMyShow Launches Transactional Video-On-Demand Platform ‘BookMyShow Stream’

Entertainment | February 9, 2021 | News

BookMyShow BookMyShow Stream

Online ticketing platform BookMyShow has rolled out ‘BookMyShow Stream’- a home-grown Transaction Video-on-Demand (TVOD) streaming platform that will be available for viewing on BookMyShow’s mobile app and website as also Apple TV, Android TV, Firestick, Chromecast and desktop browsers.

With over 600 movie titles and 72,000+ hours of content, BookMyShow Stream will feature a hand-picked, specially curated library of some of the best, celebrated and award-winning films and content from around the world along with India that users can rent or buy and watch. With over 22,000 hours of content being exclusive to the platform at launch, BookMyShow Stream will feature multiple marquee premieres every Friday.

BookMyShow Stream focuses on relevant and targeted content for consumers across specific film categories such as Premieres, Exclusives, World Cinema, Missed in Theatres, Festival Favourites and dedicated bundle sand has been built on the back of over 21 years of consumer understanding and data insights on user behaviour and preferences garnered on the platform.

Starting February 5, BookMyShow Stream is showcasing Christopher Nolan’sTenet, Gal Gadot starrer Wonder Woman 1984 and Horror fantasy The Craft: Legacy. Besides these, films like Alone, Yes God Yes, The Peanut Butter Falcon, The Guilty, Les Miserables, Unhinged and Coma will premiere on BookMyShow Stream.

BookMyShow Stream will feature marquee Hollywood content through partnerships with global production giants including Sony Pictures, Warner Brothers and Universal Pictures, amongst others. The platform will also bring compelling films from the library of Indian production houses such as Viacom18, Shemaroo and Rajshri Productions as also regional content providers like Divo and Sillymonks, amongst several others.

BookMyShow Stream will be one of the first Indian streaming platforms to host acquired content from independent film distributors like Picture Works, Superfine Films, Impact Films, Kahwa Entertainment and VR films.

The movie streaming platform will have popular World Cinema spanning countries such as Spain, France, Denmark, Sweden, Norway, Germany, Slovakia and Netherlands. The content available on BookMyShow Stream is amongst the celebrated films across key International Film Festivals including showcases at the Cannes Film Festival, Venice Film Festival, Berlin International Film Festival and Sundance Film Festival, to name a few.

Ashish Saksena, COO - Cinemas, BookMyShow said, “With ‘BookMyShow Stream’, the largest Made-in-India Transaction Video-On-Demand platform yet, we are moving a step forward towards nurturing India’s movie consumption habit by providing users the best of global cinema right on their personal screens. ‘BookMyShow Stream’ is an innovation that is a result of over two decades of deep consumer understanding and robust data insights on user behaviour and preferences. It will give entertainment lovers access to highly curated cinema offerings from around the world, thanks to some long-term, marquee and exclusive partnerships with global and Indian content powerhouses. ‘BookMyShow Stream’ is a natural extension of our cinemas business and respects the existing theatrical windows for content. It empowers users to pay only for the content that they watch - a prevalent trend in other global cinema markets, as yet untapped at scale in India.  ‘BookMyShow Stream’ aims to inculcate global consumption trends by providing a highly curated avenue for hand-picked cinema from across the world. With flexible purchase options and a seamless user interface, this new offering furthers BookMyShow’s journey from being a gateway to an evolved curator of tent pole content experiences."

The platform uses over two decades of BookMyShow’s user understanding and data insights to focus on personalised content discovery with access to a curated selection of world cinema.

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