Digital Jalebi Conceptualises, Designs Cipla COVID Update Series Combining Live Events and Archive
by EVENTFAQS Bureau Industry Watch | February 9, 2021 | News
Digital Jalebi Cipla
Pharma major Cipla recently got on board experiential design studio Digital Jalebi to organise three virtual events – its flagship annual conference Inspire 2020, annual medical conference for paediatricians iPaedia 2020 and COVID Update 2020, a new initiative by Cipla to keep the medical fraternity updated with the latest science and developments around the COVID pandemic.
Inspire 2020 was one of Cipla Respiratory team's flagship annual conferences held completely virtually with delegates and speakers from all over the world participating. Digital Jalebi helped Cipla create a customized event flow where users were taken through an automated journey through various segments as per the event agenda. The event included unique zones like live medical survey rooms, quiz contest, poster presentation, keynote zone and exhibition hall.
Rahul Singh, Marketing-Respiratory, Cipla, said “The Digital Jalebi team is high result-oriented and has a good understanding of the needs of pharma companies in the digital conference space. Their ability to deliver within timelines, even with stretched goals, is commendable. Thumbs up for good work done!”
More than 5,000 doctors participated in the virtual version of the two-day event iPaedia, being organised annually by Cipla Nurture for more than 10 years now. High-quality technical content through recorded sessions, live streaming and a dedicated medical repository for further information was delivered by the Digital Jalebi team.
Nikhil Joshi, co-founder of Digital Jalebi said, “Digital Jalebi always strives to deliver high impact tailor-made solutions for their clients after carefully understanding the requirements and the market segment. With our experience of working with Pharma and Healthcare clients, we were able to create the most suitable and effective platform for the Cipla team's virtual events. We are elated by the feedback and are continuously working with the brand to evolve the platform further.”
Digital Jalebi helped Cipla design and conceptualize the COVID Update series as a combination of live events and a dedicated archival section that is constantly updated with the latest medical research and talks by eminent doctors in the field.
Digital Jalebi helped Cipla create a customized event flow where users were taken through an automated journey through various segments of the event agenda.