More Than 8,000+ Students Attend L.I.M.E Season 12 Organised Virtually by CNBC-TV18 and HUL

Business Events | February 5, 2021 | News

CNBC-TV18 HUL L.I.M.E. (Lessons in Marketing Excellence

With virtual becoming the new reality due to the ongoing pandemic, L.I.M.E. (Lessons in Marketing Excellence) - a platform that was jointly launched by CNBC-TV18 and HUL in 2009 - hosted its Season 12 virtually this year on a VR-based platform that was used to give the audience a sense of being in an actual on-ground event.

More than 8,000 students watched the event live. Season 12 of L.I.M.E. commenced in September and wrapped up recently.

Speaking about going virtual for Season 12 of L.I.M.E., an HUL spokesperson said, “It was a totally different experience altogether. Technology continues to propel the events industry to new heights and has become the key catalyst for innovation. Usage of VR and AR are expected to make an even larger impact in the years to come.”

The virtual event had featured Tarun Katial, then CEO of ZEE5 India; Anupriya Acharya, CEO of Publicis Groupe; Anuradha Razdan, Executive Director, HR of HUL and Dr PV Ramana Murthy, ex-EVP and Global Head of HR, IHCL (Taj Group) in a panel discussion with Shibani Gharat of CNBC-TV18 on the topic ‘Managing workforce in the new normal’.

The L.I.M.E. experience

Shereen Bhan, Managing Editor, CNBC-TV18 said, “Marketing is a crucial aspect of business continuity in current times. 'Lessons in Marketing Excellence' is a platform that's thriving for the nation's business landscape. After a decade-old run of being the most prestigious competition, the objective was to make a promising impact in this new normal and we are glad with the responses we have received this year too. This year, we added to the grandeur and legacy of the competition by forming an alumni group of L.I.M.E with the previous participants to help this year’s students. We would also like to thank HUL, who have been with us on this journey.”

“Over the years, L.I.M.E. has grown into one of the most prestigious tooth-and-nail competitions among India’s top business schools, to find the country’s brightest and best young marketers. We are glad to partner with CNBC-TV18 and their extended support in helping L.I.M.E. reach the heights it has reached today. Irrespective of being in the physical world or virtual world, I think L.I.M.E. should be a great experience for students,” said Sanjiv Mehta, Chairman and Managing Director, HUL. Get a glimpse of the virtual event here.

L.I.M.E., a platform jointly launched by CNBC-TV18 and HUL, hosted its Season 12 sessions on a VR-based platform that gave the audience a sense of being in an actual on-ground event.

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