Mirchi 95 Partners with Decathlon and Robin Hood Army to Launch ‘The Happiness Project’ in Six Slums
by EVENTFAQS Bureau Industry Watch | February 4, 2021 | News
Mirchi 95 Decathlon Robin Hood Army
Private FM radio broadcaster Mirchi 95 recently launched the third edition of The Happiness Project, with an aim to help the economically weaker section of society during the winter.
Through this campaign, Mirchi 95 encouraged its listeners to do their bit by purchasing fleece jackets for donation from their project partner, Decathlon. It also collaborated with the Robin Hood Army who helped execute the project by identifying relevant NGOs and distributing 1,593 jackets across the city of Bengaluru.
The campaign started on January 13, with radio celebrities like Mirchi Jimmy, Mirchi Sarah, MirchiVijji and Mirchi Riddhi spreading the word and encouraging their listeners to participate by logging on to the Decathlon website and purchasing jackets that would be used for the donation drive.
At the end of a two-week long campaign, Mirchi 95, in collaboration with Robin Hood Army, reached out to six slums including HSR in Gurukul, Koramangala in LR Nagar and Whitefield in Pillekamma Devi Temole, distributing jackets in them.
MN Hussain, Business Director, Mirchisaid, “At Mirchi, we always strive to give back to society and our marquee initiative - The Happiness Project - helps us in doing so. This year, we endeavoured to undertake a city-wide campaign to aid the underprivileged across the city of Bengaluru during this biting winter by distributing warm fleece jackets among them. We are delighted to have collaborated with benevolent partners like Decathlon and Robin Hood Army to implement the campaign successfully.”
“Decathlon has been associated with Mirchi 95 for a couple of years now, and we are happy to see their effort in extending a helping hand to the vulnerable during these unprecedented times. In the third edition of The Happiness Project, we are proud to extend our support and thank everyone who has contributed to this cause,” said Rajesh P, Bangalore City Leader, Decathlon.
The Happiness Project was launched in 2018, and for the first two editions, the campaign focused on the children’s cancer ward at the Kidwai Institute. For their third edition, Mirchi 95 has scaled up the campaign to invite all locals to give back to the city.
The campaign started on January 13, with radio celebrities like Mirchi Jimmy, Mirchi Sarah, MirchiVijji and Mirchi Riddhi spreading the word and encouraging their listeners to do their bit.