Ministry of Tourism Showcases ‘Ek Bharat Shreshtha Bharat’ Virtually at Bharat Parv 2021 Festival

Industry Watch | February 3, 2021 | News

Ministry of Tourism Bharat Parv 2021 Dekho Apna Desh Statue of Unity Ek Bharat Shreshtha Bharat

The Ministry of Tourism, in collaboration with other central ministries, organised the Bharat Parv 2021, a national festival virtually showcasing the country’s diverse culture, cuisines and handicrafts, from January 26 to 31, 2021.

The beautifully crafted virtual event had a realistic lobby leading into State pavilions, tableaux, cultural performances, Ministry pavilions, Armed Forces pavilion, cuisine corner, handicrafts pavilion and an inauguration hall. Check out the Bharat Parv 2021 lobby, leading to the various pavilions, here

At the inauguration, which was an on-ground event, Tourism Minister Prahlad Singh Patel had said, “Tourism is the most affected industry during the COVID-19 pandemic, but positive attitude and effective planning of the Government is helping this industry to rebound in a magnificent way. The diverse culture of India is our great strength and we can introduce it to the world through tourism.”

Video of the inauguration

During the event, the Ministry of Tourism also dedicated three virtual pavilions, ‘Dekho Apna Desh’, ‘Statue of Unity’ and ‘Incredible India’ to showcase the spirit of ‘Ek Bharat Shreshtha Bharat’.

Statue of Unity

The ‘Statue of Unity’ pavilion at Bharat Parv 2021 provided detailed information about destinations and exhibited the idea of ‘Ek Bharat Shreshtha Bharat’ with an aim to enhance interaction and promote mutual understanding between people of different States/Union Territories (UTs) through the concept of State/UT pairing. Further, it promoted a sustained and structured cultural connect in the areas of language learning, culture, traditions and music, tourism and cuisine, sports and sharing of best practices, etc.

Dekho Apna Desh

With an aim to promote domestic tourism and to increase the flow of domestic travellers, the second pavilion by the Ministry of Tourism was on ‘Dekho Apna Desh’. The pavilion exhibited information on various tourist destinations, majorly focusing on lesser-known destinations and excursions. Further, ‘Dekho Apna Desh’ is poised to be the mainstay of the Ministry’s marketing communications for domestic tourism.

Incredible India

Finally, ‘Incredible India’ pavilion comprised information on UNESCO World Heritage sites with link to the official website of the Ministry of Tourism for more information on tourist destinations in the country and also videos on different themes and subjects.

Along with this, Bharat Parv 2021 also showcased many pavilions of Central Ministries, State theme pavilions, food festival/studio kitchen from various States and Union Territories, handicrafts, handlooms, folk performances, performances by cultural troupes from various States and UTs, etc.

The virtual Bharat Parv was inaugurated by Lok Sabha Speaker, Om Birla in the presence of Union Minister of State (Independent Charge) for Tourism and Culture Prahlad Singh Patel on January 26 2021, and it concluded on January 31, 2021.   

During the event, Ministry of Tourism dedicated three virtual pavilions, ‘Dekho Apna Desh’, ‘Statue of Unity’ and ‘Incredible India’ to showcase the spirit of ‘Ek Bharat Shreshtha Bharat’

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