Saregama Gives Access to Over 1,30,000 Songs to Josh Users to Create Innovative Content

by  EVENTFAQS Bureau Industry Watch | February 2, 2021 | News

Saregama Josh VerSe Innovation

Music label Saregama has announced a music licensing deal with Josh, a short-video app by VerSe Innovation. Users of Josh can now access old and new songs from the Saregama library with over 1,30,000 songs to create innovative content. 

According to the deal, Saregama will license its entire catalogue to Josh, allowing users to create content inspired from its music library in diverse Indian languages like Hindi, Bhojpuri, Bengali, Tamil, Marathi, Telugu, Malayalam, Kannada, Punjabi and Gujarati, among others.

Vikram Mehra, Managing Director, Saregama India, said “Our partnership with Josh is another example of how more and more people find evergreen music relevant, with age no bar. Saregama has music to offer to all generations and age groups across languages. It’s great to associate with Josh and see such innovative content getting created.”

Umang Bedi, Co-founder, Josh, said “Music is a universal language, and language is at the heart of every endeavour and innovation at Josh. This partnership is a great reminder of that focus – one that makes sure there’s a song for every user, creator and moment on Josh, today. If a 2020 movie could recreate a 1951 Albela classic into a quirky, pandemic soundtrack, who knows of the myriad possibilities when you expose creative minds and souls to an evergreen music library. What better way to celebrate a new decade of creativity, than to welcome Saregama into our vast music library?”