MP Tourism Holds Virtual Roadshow to Attract Visitors, Launches the ‘Aas Paas Tourism’ Campaign

Marketing | February 2, 2021 | News

Madhya Pradesh Tourism Board Sheo Shekhar Shukla Sonia Meena

The pandemic has changed the travel preferences of the tourist. Madhya Pradesh Tourism Board (MPTB) recently organized a virtual roadshow for travel agents and tour operators of Pune, to showcase its assortment of attractions - including wildlife hotspots with 11 national parks and 24 wildlife sanctuaries - that can help attract tourists.

MP Tourism also launched the ‘Aas Paas Tourism’ campaign to cater to the changing tourist needs of short-haul visits connecting Madhya Pradesh’s tourist destinations with neighbouring States like Maharashtra, Gujarat, Uttar Pradesh, Chhattisgarh, and Rajasthan, with a renewed emphasis on health safety of the visitors.

Later, a detailed presentation by Madhya Pradesh Tourism highlighted the steps taken by it to create awareness about safety protocols among local stakeholders and assured all that the necessary precautions are in place.

Sheo Shekhar Shukla, IAS, Principal Secretary, Tourism, Govt of MP & Managing Director, Madhya Pradesh Tourism Board, said, “This event helped us achieve our goals of promoting our Tourism products. We are hoping that this roadshow will stimulate the curiosity of travel agents and tour operators and they, in turn, will lead their guests to explore and experience Madhya Pradesh. I assure full support from Madhya Pradesh Tourism for the revival of domestic tourism between the States.”

Sonia Meena, IAS, Addl. Managing Director, Madhya Pradesh Tourism Board, said, “We are in the process of building confidence and trust amongst travellers. We have launched various campaigns during lockdown with the intention of keeping in touch with travellers and our partners and to assure them that all the norms for safety against COVID-19 are being followed.”

“Madhya Pradesh is a versatile State having a variety of tourism products, we have activity-filled tourist destinations, wildlife safaris, natural scenic beauty, adventure activities, camping, water sports, cuisines, heritage, tribal culture, handicrafts, wellness and mindful tourism, among many more things to explore and experience. The State has also developed home stay, gram stay and farm stay schemes so that tourists can stay and experience rural culture and traditions of the State,” Meena added.

Tiger State of India is now ‘Leopard State’

He also stated that the ‘The Tiger State of India’ was recently crowned as ‘Leopard State’ for having the highest number of leopard count in India.

MPTB is working strategically towards getting more domestic tourists, promoting new travel circuits in different segments to the tourist exploring heritage, culture, adventure, wildlife, spiritual, rural and wellness destinations. Strict adherence to COVID-19 protocols and pro-active compliance with safety measures have been the bedrock of the tourism campaign of the State.

Roadshow aimed to give a feel of Madhya Pradesh and provide updated information along with showcasing the culture and the wide range of tourism products and offerings.

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