Cricketer Rishabh Pant Joins JSW Sports Athlete Roster on Exclusive Talent Management Contract

Marketing | January 21, 2021 | News

Rishabh Pant JSW Sports JSW Group Sakshi Malik

JSW Group’s sports arm, JSW Sports has announced the addition of cricketer Rishabh Pant to its talent management roster comprising India’s top Olympic talents. Through this association, JSW Sports aims to kickstart a new part of their business, which focuses solely on talent representation and management.

As part of the multi-year association, JSW Sports will manage Pant’s image positioning and all his commercial engagements, including brand endorsements and appearances, social media monetisation and business deals.

Mustafa Ghouse, CEO of JSW Sports, said, “What the world has seen Rishabh do at 23 is just the tip of the iceberg. We have always adopted a holistic approach to all our business verticals and we will continue to do that for ‘Brand Rishabh’ through this relationship. He truly is a special talent and we are confident that he has all the ingredients to become a global sporting icon.”

“I have had a close relationship with the JSW Group and am excited to embark on this new journey with JSW Sports. I have tremendous respect for the work they have been doing to promote sports in India and have seen their dedication towards helping create and sustain a sporting culture in India. After having had a detailed conversation with them, I felt this was the right choice for me at this stage of my career and I am excited to be represented by them,” Rishabh Pant said.

JSW Sports aims to maximize India’s sporting potential by working with Indian talents across Olympic sports, football and kabaddi, including Olympic medalist Sakshi Malik and wrestling star Bajrang Punia.

JSW Sports will manage Pant’s image positioning and all his commercial engagements, including brand endorsements and appearances, social media monetisation and business deals

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