Chingari Partners with Salim and Sulaiman’s Merchant Records to Help Artistes Showcase their Talent

Marketing | January 21, 2021 | News

Chingari app Merchant Records Salim-Sulaiman

Short video-sharing app Chingari has announced a collaboration with Salim and Sulaiman Merchant’s Merchant Records, an initiative started by the musical duo, to produce eclectic music in India.

Through this partnership, Merchant Records has chalked out plans to produce and release a diverse repertoire of music in collaboration with some of the finest artistes in the country and give a platform to budding musicians, talented composers and upcoming artistes to showcase their talent.

Sumit Ghosh, Co-founder and CEO, Chingari app said, “Chingari is one of the most popular apps for music lovers and the top choice of content creators. Today, with our tie-up with Merchant Records, we are giving our users even wider choice in music. With this move, we are also looking forward to promoting the hidden gems in our country. We have a lot of talented musicians and composers in our country and we hope that along with Merchant Records, we will be able to give them a platform to showcase their talent.”

“Merchant Records was set up in the year 2020 with the idea to help musicians be fearless and enjoy freedom in what they want to create. Art has to always be for art’s sake first, and then it can be for any other purpose. In a short span of time, Merchant Records has scaled unprecedented heights and we are glad to now partner with Chingari, which is a home-grown app. We believe that this partnership will help to promote the music and empower more creators to amplify the music and interpret our tunes into many different visual formats,” said Salim Merchant.

Deepak Salvi, COO, Chingari app, said, “Chingari is delighted to welcome Merchant Records on-board as a partner. As a home-grown app, it has always been our motto to nurture and showcase the talent of people in India and this tie-up provides us with an opportunity to do just that.”

Apart from Merchant Records, Chingari has also tied-up with many music record labels including T-Series and international record label company Thrace Music.

Through this partnership, Merchant Records will produce and release music in collaboration with artistes and give upcoming artistes a platform to showcase their talent.

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