Hyundai Begins Road Safety Month with ‘Safe Move’ Interactive Engagement Activities at 20 RWAs

Marketing | January 19, 2021 | News

Hyundai Motor India Limited Hyundai Motor India Foundation (HMIF) Residents Welfare Associations (RWAs) BeTheBetterGuy

To mark Road Safety Month from January 18-February 17, 2021, Hyundai Motor India Foundation (HMIF), the philanthropic arm of Hyundai Motor India Limited, announced the sixth edition of its CSR initiative ‘Safe Move’ road safety campaign. For this, Hyundai is reaching out to 20 Residents Welfare Associations (RWAs) across five cities - Delhi & NCR, Pune, Thane, Chennai and Lucknow - to spread awareness about road safety and COVID-19 safety through interactive engagement activities.

The initiative will touch upon all key issues that individuals face while driving and educate them to adopt safe driving habits. It is aimed at creating a positive change in society and inspiring people to adhere to traffic rules for their own safety and that of others on the road.

Hyundai is also running the innovative #BeTheBetterGuy campaign, in-line with the Government’s theme- ‘Sadak Suraksha - Jeevan Raksha’ across the five cities.

SS Kim, MD & CEO, Hyundai Motor India Ltd. said, “As a responsible and caring brand, our purpose is to transform societies for a better and safer tomorrow. Conforming to our global vision, ‘Progress for Humanity’, the Safe Move - Road Safety campaign will play a key role in educating the masses on road safety and the ongoing pandemic, COVID-19. We are confident that the Safe Move campaign will further develop a culture of safety and propagate our intentions towards a ‘Better Tomorrow’.”

Over the last five phases of the Safe Move campaign, Hyundai Motor India had reached out to 3,14,000 students across 492 schools, about 2,77,000 mall visitors and 23,000 residents. The programme also enrolled 146 RWAs and reached out to 35,000 visitors during the popular Krakerjack Karnival in New Delhi.

Sixth edition of Hyundai’s ‘Safe Move’ campaign is aimed at creating a positive change in society and inspiring people to adhere to traffic rules

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