Real Show Wins Mandate to Execute Month-long BTL Activation for Itel Mobiles in Entire Bihar Zone

by  Mugdha Gaonkar Marketing | January 12, 2021 | News

Real Show Itel Mobiles Bihar JD Mazoomdar

Events and experiential marketing company Real Show, headquartered out of East India, has won the mandate to carry out a month-long BTL activation campaign in entire Bihar zone for Itel Mobile. The campaign is being planned and executed for Itel Mobile that forays into the accessories segment with launch of ‘itel Smart Gadgets’ since January 4.

For Real Show, the win came after a multi-agency pitch, on the strength of their innovative concept and design. From organizing conferences to seminars and weddings, giving clients focused results, Real Show’s track record also helped it diversify its business during these challenging times.

Commenting on their role in the promotion of the brand, JD Mazoomdar, Founder and CEO, Real Show Pvt. Ltd said, "We're handling the entire BTL promotional aspect of the brand where we are going to reach out to all districts and small towns of Bihar and will be responsible for driving display and demonstration of the new ranges of ‘Ab Har Ghar Mein Jaadu’ campaign.”

“The activation event at each location will be carried out in a daily format. It includes display and demo of new product ranges along with smart TV display and demo. There are huge engagement activities for onlookers like Giant Ludo, Ring Toss, Wheel of Fortune, Jigshaw Act Like A Star and many more. Goodies are being distributed on the spot for winners. The main objective of the campaign is to drive the crowd towards the van to experience the look and feel of the new range of products,” added Mazoomdar.