Salim-Sulaiman Script Anthem for ‘Young Genius’ Show Launch by News18 Network and Byju’s on Jan 16

Marketing | January 11, 2021 | News

News18 Network Byju’s Young Genius Salim-Sulaiman

Television news company News18 Network and edu-tech major Byju’s have announced the launch of a new show - ‘Young Genius’ - on January 16, 2021. Music composers Salim-Sulaiman have created an anthem ‘Umar Choti, Kaam Bade’ to mark the launch of the show. Written by Shraddha Pandit and sung by Salim Merchant, the anthem is being released on TV, Digital and Radio. It has been produced by Story Yarn Films, and is a tribute to child prodigies, celebrating the creativity and innovation in every child.

‘Young Genius’ aims to showcase, recognize and inspire young geniuses in different fields across the country. The final selected young geniuses will be featured in an 11-part weekly TV show. Each episode will feature child prodigies from across different fields such as academics, performing arts, technology, and sports. These children will be selected through a robust process involving an eminent jury headed by Amitabh Kant, CEO, Niti Aayog; Padma Bhushan Dr Mallika Sarabhai; Sardar Singh, former Indian hockey captain and Shereen Bhan, Managing Editor, CNBC-TV18. Leander Paes, Dutee Chand, Shankar Mahadevan, Rajkumar Rao, PV Sindhu, Sonu Sood, Soha Ali Khan and Virender Sehwag are a few among many who will be seen in the episodes cheering these children.

Mission to empower children
Salim Merchant, music composer, said, “We are very fortunate to have got the opportunity to compose music for ‘Young Genius’; it’s an incredible show and beautiful movement that empowers children, especially those who have exceptional talent that has been discovered and nurtured at a young age. I am glad that News18 Network andByju’s are encouraging something that will contribute to our country and society in a very unique way. It has been a learning experience for us too, and we wish all the children and the show a fabulous start and many more seasons of celebration and inspiration.”

Mayank Jain, CEO, Hindi News, News18 Network said, “This is a pioneering new show, and we are privileged to showcase and celebrate child prodigies in our country. Families will be able to come together to watch this lovely show, which will inspire everyone through the stories of these exceptional children. It will be telecast on News18 Network on an unprecedented scale with 21 child prodigies being featured in 11 episodes from January 16 to March 27 on 18 of our channels, namely News18 India, CNN News18, News18 Lokmat, News18 Bangla, News18 Tamil, etc. We are looking forward to Byju’s Young Genius emerging as a unique movement celebrating the future of India.”

Atit Mehta, VP - Marketing, Byju’s said, “Every child is unique and has his or her own way of expressing their talent. Byju’s ‘Young Genius’ aims to be a national platform that showcases extraordinary children who have excelled in fields of their choosing, in turn, inspiring children across India to pursue their passion and strive for excellence. We hope to keep recognising more hidden talent in our country and encourage them to chart their own growth journeys.”

The show will be aired on 18 channels of News18 Network every Saturday evening starting January 16, 2021, with repeat telecast on Sunday.

The show, Young Genius, aims to showcase, recognize, and inspire young geniuses in different fields across the country. It is a tribute to child prodigies.

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