Event Manager Uma Rajeshwari Features in 2021 COVID Heroes Calendar Shot on Mi 10i by Atul Kasbekar

Marketing | January 11, 2021 | News

Mi India Uma Rajeshwari Atul Kasbekar Mi 10i Vir Das

Popular smartphone and smart TV brand Mi India has launched a special edition 2021 calendar in partnership with celebrity fashion photographer Atul Kasbekar. The calendar, shot entirely on the recently launched smartphone Mi 10i by Kasbekar using his creative expertise, is an ode to the COVID warriors of India - the true heroes of 2020.

Bengaluru-based event manager Uma Rajeshwari, who helped pregnant migrant labourers in her neighbourhood get timely medical assistance at a time when hospitals themselves became high risk, is among the COVID warriors featured in the calendar. She converted her own car into an ambulance, so that pregnant women could avoid waiting for one. “High pressure situations test you. They also make you. At the end of the day, what you do with what you have, is what matters. It’s what makes all the difference,” Uma Rajeshwari is quoted as saying on the calendar. She visits migrant labourers’ colonies regularly to spread awareness about menstrual hygiene and other issues. Her volunteer-philanthropy background includes co-founding ‘Team Aadhya’ along with her husband about five years ago, to provide relief work during natural calamities. It has extended to cooking and feeding the hungry through kitchens and distributing food extensively to the needy.

Besides Uma Rajeshwari, the calendar features COVID warriors from across the country, in varied fields of life, including marketing consultant Mahita Nagraj (Bengaluru), humanitarian activist Nasir Khuehami (Bandipora), film-maker Manish Mundra (Mumbai), comedian Vir Das (Mumbai), marketing professional Nivedita (Chennai), social worker Milind Chandwani (Bhopal), surgeon Muffazal Lakdawala (Mumbai), physiotherapist Ruchika Bhargava (Bengaluru), ambulance driver Imtiyaz Ansari (Mumbai), sanitary field assistant Syed Ghafoor (Hyderabad), ward supervisor Kalish Mahida and his wife nurse Manju Kamble (Mumbai), advocate Kunal Sharma (Baroda) and professionals RS Wungkanngam (Imphal) and Vikram Bhagat and his wife Rashmi (Ranchi).

Sumit Sonal, Marketing Lead at Mi India said, “At Mi India, we recognize the efforts of the frontline workers who have put their lives at risk to ensure the safety of others. The special edition 2021 calendar shot by Atul Kasbekar is our small ode to these heroes to showcase real stories of real people. As we move into a new decade, we wanted to reflect upon stories that shaped the year that was.”

He added, “The Mi 10i marks the launch of our first smartphone of the next decade that is made in India debuting a brand new 108MP camera sensor for the market. We are excited to have Atul Kasbekar beautifully capture the true heroes of 2020, bringing alive the true potential of Mi 10i’s cameras. There have been many acts of kindness where real people went out of their way for others and this is our small gesture to celebrate our heroes in light of the coming decade.”

“Technology today has made it possible for everyone to capture brilliant photographs through their smartphone cameras. The Mi 10i’s 108MP camera allowed me to capture images with unbelievable sharpness. The images captured were extremely rich in detail, with a wide dynamic range and natural light. Tonal range of the photos were truly quite exquisite and very close to what one might find on a professional camera. This calendar represents the many thousands that have been there for the rest of us in the country and have done some remarkable work. It has been a privilege for me to capture their stories and shine a spotlight on these quiet, unsung heroes of 2020,” said photographer Atul Kasbekar.

The calendar shot on the recently launched smartphone Mi 10i, pays tribute to the true heroes of 2020 - the COVID warriors of India.

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