Event Capital Unveils New Identity ‘Laqshya Event Capital’, With Vision to Build Powerful Content
by EVENTFAQS Bureau Industry Watch | January 11, 2021 | News
Event Capital Laqshya Live Experiences Laqshya Event Capital Deepak Choudhary
Event Capital, India's largest live event IP company, has just unveiled its new brand identity, ‘Laqshya Event Capital’. What started as a journey to aggregate and curate entertainment-led live IPs has organically grown over the years into a platform giving rise to communities and creating powerful live entertainment formats appealing to a wide variety of audiences.
The parent company legacy only solidifies its vision and gives it an edge in the marketplace to expand offerings to a wide variety of clients. After successfully creating a path-breaking live engagement format to engage audiences and bring in leading brands that have supported and been part of the growth story, the next chapter of the journey intends to create new forms of entertainment with content at its core and strong story-telling propositions which will build sustained communities for fans to get close to their favourite content creators and a solid co-creation environment for partner brands.
Speaking about the new identity, Deepak Choudhary, Founder and Director, Laqshya Event Capital said, “The idea of the logo change was necessitated this year because we have all seen radically different times, which made us add to our IP business on a larger canvas. Laqshya has come on board and we are using their overall media strength; Laqshya is also present around the country, so that gives us scale in geography. Next, we are strengthening the content business and building our IPs into larger communities. We are adding a lot more communities and building content for our existing and new IPs. We are going to do the same for branded content and communities.”
Laqshya Event Capital intends to create new forms of entertainment with content at its core and strong story-telling propositions which will build sustained communities for fans.