Dhoni and Daughter Ziva Endorse #OreoPlayPledge, Urge People to be Playfully Connected to Loved Ones
by EVENTFAQS Bureau Marketing | January 6, 2021 | News
Oreo MS Dhoni Ziva Dhoni OreoPlayPledge Mondelez India
Popular cookie brand Oreo from the house of Mondelez has launched its latest campaign, #OreoPlayPledge, featuring former team India cricket captain MS Dhoni and his daughter Ziva Dhoni, offering Oreo fanatics a glimpse of their playful connection on-screen.
With this campaign, the brand is putting its purpose into action and inspiring people to find time from their busy lifestyles and take a pledge to create and cherish the much-needed moments of fun with their loved ones.
Commenting on the campaign, Sudhanshu Nagpal, Associate Director - Marketing (Biscuits), Mondelez India, said, “As one of the country’s most loved brands, Oreo has always strived to spark playfulness and inspire connection moments in our consumers’ lives. However, in current times, amidst blurring lines between personal and professional life, carving out valuable family connection moments has come to assume even more importance.”
“So, as we wrap up what was a tough year, and enter 2021 with much anticipation, we are launching this new campaign called #OreoPlayPledge. Oreo's endeavour through this campaign will be to infuse positivity and inspire our consumers to create more play-connect time with their loved ones in times ahead. We are also bringing MS Dhoni and Ziva on board as Oreo brand ambassadors for this campaign. Given their loving relationship and playful chemistry, we believe the duo will be Oreo's best partners to bring this campaign alive and inspire our audiences to join the bandwagon of Oreo playful pledges,” added Nagpal.
MS Dhoni said, “Shooting with Ziva for the first time was a delightful experience for me. It was fun to share our playful moments on screen with Oreo, our favourite cookie. Ziva and I had a great time on the set for the new campaign, #OreoPlayPledge, which has a beautiful message. It inspires you to make a commitment to take out time to connect playfully with your family. This is a challenge I’ve personally faced as a parent too and it feels great to be associated with Oreo to spark a positive change with the power of playfulness.”
“Play is the universal language of connecting with one another. So, as we step into a new year, our campaign encourages everyone to take the 'Play Pledge' with Oreo. We're looking to launch and build on-going conversations with our consumers to commit to creating and enjoying moments of fun with their kids. And we're confident that MS Dhoni and his daughter Ziva are the perfect ambassadors to bring this message alive,” explained Rajdeepak Das, Managing Director - India and Chief Creative Officer - South Asia, Leo Burnett, and Mark McDonald, Executive Vice President and Head of Creative, Digitas India.
With this campaign, Oreo plans to take the ‘Stay Playful’ narrative a notch higher, by urging people to take the #OreoPlayPledge and stay playfully connected with their loved ones.