Bhuvan Bam Expands Merchandising Brand with Launch of ‘Street Wear Staples’ Youthiapa 2.0

Marketing | January 5, 2021 | News

Bhuvan Bam Youthiapa 2.0 Youthiapa Rohit Raj

Digital influencer Bhuvan Bam has expanded his merchandising brand by announcing the launch of Youthiapa 2.0. The apparel line was founded in 2017, and represents the fun and energy of youth. It is among the first Indian platforms to have store access on a YouTube channel.

Speaking about the launch, Bhuvan Bam said, “Youthiapa 2.0 encapsulates versatile and easy-to-wear pieces. The designs and the colours are such that it reverberates with the youth. This is the clothing that makes sense for them today. It’s what they want to wear, whether it’s for work, college or [a reflection] of what they’re seeing on the street.”

“Every piece of clothing of Youthiapa 2.0 features unique, signature prints. Youthiapa has found its niche as a go-to place for street wear staples among our generation. Keeping that in mind, we have launched a capsule collection called Youthiapa 2.0 which will cater to a new generation of young shoppers. As the name goes, the designs are developed by the line’s target audience: a hand-picked group of young, on-the-rise talent. In its literal sense, it is ‘For the Youth, By the Youth’. The response has been great so far and we are planning to team up with experts to foray into fragrances. That is something we are really excited about,” said Rohit Raj, Partner at Youthiapa.

The Youthiapa 2.0 launch expresses individuality, identity, boldness, expressiveness and self-awareness, the characteristics which are predominant in the youth. A new brand logo represents a ‘V’ hand gesture, adding another dimension to the brand identity which describes the youthful zeal and enthusiasm of today's generation.

Merchandise brand Youthiapa 2.0 features unique, signature prints and aims to be the go-to place for street wear staples among young shoppers; plans to foray into fragrances

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