#CongregationsIndia: Events Industry Can Help Govt Create Database of Artistes: Raghvendra Singh

by  EVENTFAQS Bureau Industry Watch | December 30, 2020 | News

Sabbas Joseph Raghvendra Singh Ministry of Culture Congregations India Wizcraft International Entertainment

Speaking at the virtual ‘CONGREGATIONS INDIA: Government, Political, Sport & Religious Events Summit’ organised by EVENTFAQs Media on December 24, 2020, Raghvendra Singh, Secretary, Ministry of Culture, appealed for a change in the approach of looking at culture as the Government’s responsibility, and creation of skilled organisations to incubate specialised projects.

In conversation with session moderator Sabbas Joseph, Founder & Director, Wizcraft International Entertainment, Singh discussed ways to revitalise India’s cultural capital with live events. 

Curating experience centres

Talking about creating experience centres at museums and other spaces, Singh said, “We are asking the private sector to come in and take these cultural spaces for exhibitions or any cultural activities. Then there is a 100-room building at Red Fort that we have restored to turn into a Design Centre to display indigenous geographical indicator tag products. All creative people are coming together for this project, with 5% stake from the private sector. I would appeal to the events industry to help us create experiences in these kind of open spaces.”

Creating database of artistes

When asked about what the Culture Ministry can do to alleviate the problems of artistes affected by the pandemic, Singh stated, “We have a mission called the National Mission of Cultural Mapping and through this mission, we plan to create a database of artistes who are in pursuit of something creative. We also have a programme named ‘Ek Bharat Shreshtha Bharat’ to bring various parts of India culturally together. We want to synergize the two and put it on a digital platform. The events industry can partner the Government in creating a database of performing artistes and take up ventures which will eventually help them financially.”

Optimistic about the future

“I am optimistic that in 2021, we are going to have the COVID-19 vaccine rolled out in our country, and that itself creates a positive psychological sentiment. Anything that we can carry out in terms of a campaign, we should do, because India at 75 is all about the take-away that is positive. It will encourage Indians to strive for change,” concluded Singh.