#Flashback2020: Doctor Turns Rapper for Practo’s New Coronavirus Song Endorsing ‘Do Gaz ki Doori’

Marketing | December 28, 2020 | News

Practo Dr Jagdish Chaturvedi Rapper PractoRewinds2020 Rapsong 2020

Striking a positive note at the end of a year that saw the entire world in the grip of the COVID-19 pandemic, leading digital healthcare brand Practo has just released a rap song, titled #Flashback2020.

Created in collaboration with Dr Jagdish Chaturvedi, ENT surgeon at Fortis Hospital and also a stand-up comedian and writer, the track is a satirical round-up of the year that has just gone by. It forms part of a campaign by Practo to remind people that the pandemic is not over yet, and that they should continue taking precautions and maintain ‘Do gaz ki doori’. 

In the rap song, Dr Chaturvedi takes the audience back and forth in time, from the beginning of the lockdown phase when the virus jostled us into taking a hard look at the way we live, work and interact with each other. Peppered with humour and witty remarks, the video nudges us to take a moment and reflect on our recent past before we step into the new year.

The campaign aims to spread awareness about safety and hygiene measures, and reinstates the fact that even as the launch of vaccines brings a lot of hope, we will have to continue fighting till the disease is completely eradicated. 

Commenting on the rap song, Dr Chaturvedi said, “It doesn’t always happen that a doctor turns a rapper to convey a healthcare message. #Flashback2020 will always remain close to my heart, given that we are trying to put a smile on people’s faces and bring some positivity while we continue to wade through gloomy times.”

Here is a video of the rap song:

 

The satirical track, featuring ENT specialist Dr Jagdish Chaturvedi, forms part of digital healthcare brand Practo’s effort to spread awareness about safety, hygiene and social distancing

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