#CongregationsIndia: Dy CM Sisodia Invites Partners to Help Create ‘Tourism Destination’ Delhi

by  EVENTFAQS Bureau Industry Watch | December 24, 2020 | News

Vivek Singh Manish Sisodia Procam International Congregations India

Speaking at the virtual ‘CONGREGATIONS INDIA: Government, Political, Sport & Religious Events Summit’ organised by EVENTFAQs Media on December 24, 2020, Delhi Deputy Chief Minister Manish Sisodia appealed to events and advertising industry professionals to partner the Delhi Government and help brand it as a tourism destination.  

In conversation with summit co-curator and moderator Vivek Singh, Jt. Managing Director, Procam International, Sisodia invited partners to give the world ‘a flavour of Delhi’. 

Sport in focus

On the session theme of ‘building human capital with sport’, Sisodia noted that things were reaching a satisfactory level on the sports infrastructure front in Delhi. “Sport does many things for society. Team spirit and a sense of patriotism come from sport more than it does from anywhere else. It is equally important for fitness (mental and physical) as it is for the nation,” he said.

To that end, he explained the initiative of the Delhi Government to open up schools for sports in the evenings and a two-pronged strategy to promote sports: One, amongst aspiring professional sportspersons and two, for those seeking a work-sport balance.

For the former, a Delhi Sports University Bill was passed in December last year in the Delhi Assembly. This October, the Government announced that it is expediting work on it, across 95 acres in Mundka, offering graduate, postgraduate and doctorate degrees in cricket, football, and hockey, among other sports. “Alongside events, we are taking a long term view with the University,” said Sisodia.

Partnering the events industry

The Deputy Chief Minister noted that large scale events in Delhi, from art and culture to sports, were possible because of partnering event industry professionals. This includes the Airtel Delhi Half Marathon by Procam. “The Government can think, we can fund, but the doer is the events industry,” he said.

“Despite the COVID-19 financial crunch, we managed to keep commitments in terms of paying salaries. Now, we are spreading wings and will open up to more sporting events. We have always been open to art and culture events and have made them localised and more accessible. I was discussing that we need to do more events for start-ups, the investor community and the like. To open up jobs and the economy, tourism and events are key,” surmised Sisodia.