Vi Partnership with Firework to Aid Discoverability for Content Creators in a Cluttered Space

by  EVENTFAQS Bureau Marketing | December 23, 2020 | News

Vi Firework

Telecom operator Vi has inked a strategic partnership with Firework, a story publishing platform based in Silicon Valley, to offer a special customer experience to its users.

The partnership allows Vi to leverage Firework’s content repository from global content studios and also get access to occupational generated content (OGC) creators who are story-tellers across a wide genre of subjects.

The collaboration will enhance Vi’s customer experience and Firework’s reach and also address the need of the creator community with discoverability in cluttered content space. Firework’s story ecosystem globally includes top tier traditional publishers, OEMs, network operators and blogs.

Avneesh Khosla, Chief Marketing Officer, Vi said, “We provide an array of content from multiple OTT players varying across genres like Live TV, movies and web series in multiple languages on Vi Movies and TV app. Vi is excited to be the first telco to partner with Firework for powering the most trending short videos, specially curated for Vi customers. The format is designed to entertain you in ‘30 seconds’ across various categories and interests. Mobiles have become the preferred screens for entertainment and the average time spent on watching short videos is significantly higher than long-form content, demonstrating that the engagement levels provided by short videos remain unparalleled. Through our partnership with Firework, Vi subscribers will get a wide choice of trending stories across genre and languages.”

Anand Vidyanand, President, Mobile, Firework said, “Firework, one of the first short video platforms to launch globally on telco OTT, is excited to be partnering a thought-leader like Vi to enhance their customer experience through continued innovation. Vi’s users can now enjoy their favourite content without the need of downloading another app. Vertical short-form video is the most effective form of mobile story-telling today and with this partnership, Firework is further strengthening its reach across telecom operators, device manufacturers and app developers. Firework is fully committed to Vi’s vision in bringing the best occupationally generated short-video content to its customers across nearly 40 delightful categories, including multiple Indic languages.”