Procam, Partner Brands of TCS World 10K Launch Playscape Active Hub to Engage Runners Ahead of Event
by EVENTFAQS Bureau Marketing | December 23, 2020 | News
Procam International Tata Consultancy Services World 10K Playscape Active Hub
Procam International, in collaboration with partner brands of Tata Consultancy Services World 10K, launched the Playscape Active Hub, an interactive platform for the active living community.
The virtual hub will host a series of interactive online sessions for participants conducted by active lifestyle brands, fitness experts and celebrities. The sessions will revolve around various aspects of sports and running, where participants will get to engage with experts and gain insights into active and healthy living.
The first session witnessed Michelle Taylor, Head, Global Sports Sponsorship, Tata Consultancy Services; Frank Diana, Managing Partner, Tata Consultancy Services and Haley Price, Head of Sponsorship, Tata Consultancy Services, North America speaking about Future of Sports and this run in a new avatar due to the circumstances post the COVID-19 pandemic.
Other sessions included a Bollywood dance workshop by choreographer Vaibhav Ghuge, a workout session by calisthenics athlete and weight-lifter Sanchit Singh. A session on hydration for a 10K run by nutrition and lifestyle consultant Sarika Nair was also arranged on behalf of official energy drink partner Fast&Up.
Other sessions organised by Fast&Up and sports brand Asics include one with Vijayaraghavan Venugopal, Co-founder & CEO, Fast&Up, as the main speaker on ‘Right Fuelling for your 10K’ followed by international tennis player and Asics athlete Rohan Bopanna on ‘Disciplining the mind and body’ on December 25.
The platform also has three time-bound sessions which have already commenced:
The Runners Show, every day from 11.00 to 11.30 am.
Workout Sessions by Fast&Up, every day from 5.00 to 5.30 pm.
Expert Talks by Fast&Up, every day from 6.30 to 7.00 pm.
The event is being hosted in a digitally-assisted avatar this year, so participants from all over the globe can register and participate in the TCS app-enabled race between December 20 to 27, 2020.
Registered participants will get a personalised physical commemorative bib, limited edition personalised Unity medal, personalised e-bib, personalised e-medal and an e-certificate.
Registrations for the TCS World 10K 2020 are already on at tcsworld10k.procam.in and will be open up to December 25, 2020.
Sessions will revolve around various aspects of sports and running, where participants will get to engage with experts and gain insights into active and healthy living.