Government Must Ensure Smooth Flow of Pitching and Payment Processes for its Events: Roshan Abbas
by Mugdha Gaonkar Business Events | December 19, 2020 | Interview
Roshan Abbas EEMA Congregations India
With the virtual ‘CONGREGATIONS INDIA: Government, Political & Religious Events Summit’ by EVENTFAQs Media coming up on Thursday, December 24, 2020, we reached out to co-curators of the event for their valuable views with regard to the scale of Government events and skillsets required by event industry professionals to manage them.
“The Government needs to set up a smooth flow of pitching processes and payment with regard to events organised by it. The latter is the single biggest gap. These transparent processes can bring a lot of confidence back,” says Roshan Abbas, MD, Geometry Encompass and President of the Event and Entertainment Management Association (EEMA), who is a session moderator and co-curator of #CongregationsIndia.
He adds that Government and political events help play an important role to improve the economy of the events industry. “The size of political events was slated to be around Rs 16,000 crore. The risk size of cultural and religious events is not just the event itself, but the ecosystem of work that it creates around the core event. For a few years, religious events like Maha Kumbh tenders were at Rs 4,000+ crore and the money riding on Durga Puja according to a KPMG report was Rs 25,000 crore, but this is the ecosystem of festivals as it carries all the businesses,” he explains.
Abbas believes that the skillsets required to manage Government, political and religious events are very different and include:
- Understanding protocol
- Knowing how to work with Government agencies and security
- Thinking of the PR impact
- Creating content opportunities that translate into moment marketing carried across the world.
Abbas adds that these events are also ambassadors for the nation. “Look at the BRIC summit or a South Asian game. Our IndiAfrica summit was a unique event where we hosted over 50 heads of state,” he says.
Roshan Abbas, MD, Geometry Encompass and President, EEMA, who is helping curate the #CongregationsIndia event, shares his insights on Government events.