#KhulkeBoloThankYou: Activation Sees Burj Khalifa Light Up to Thank Retail Employees for their Work

Marketing | December 16, 2020 | News

Trust for Retailers & Retail Associates of India (TRRAIN) Retailers Association of India (RAI) Burj Khalifa

Last weekend, the iconic Burj Khalifa in Dubai was lit up as part of a campaign - #KhulkeBoloThankYou - to thank retail employees for their service all through the year, despite the global pandemic. In a beautiful activation, the Dubai Mall executed an LED show at Burj Khalifa to thank retail employees and Emaar front-liners for always being there for people even in tough times.

The #KhulkeBoloThankYou campaign was launched by the Trust for Retailers & Retail Associates of India (TRRAIN) and Retailers Association of India (RAI) to mark the Retail Employees Day celebrated on December 12. It aims to spread awareness about retail employees’ role and contribution in people’s lives, with the goal of gathering one million ‘Thank You’s through the campaign. TRRAIN and RAI also plan to empower frontline warriors from the retail fraternity across the globe and in India, who assist people with their everyday needs.

The campaign launched with a digital film that showcases people from all walks of life in dialogue with their retail associates/employees. Conceptualized by Contract Advertising, the film encourages people to add two words to their shopping list on Retail Employees Day – ‘Thank You’ signified by the ‘hand-on-heart’ logo.

BS Nagesh, Founder, TRRAIN said, “Since inception, our sole endeavour at TRRAIN has been to empower and uplift the retail employees by bringing a lasting impact in their lives. With Retail Employees Day, the idea is to give back to this community of our everyday heroes by recognizing their untiring efforts with the clarion call of #KhulkeBoloThankYou. Celebrating those who work tirelessly through the year, this year’s campaign aims to set newer benchmarks with the goal of gathering one million ‘Thank You’s. With the movement now in its tenth year, we strongly urge all brands and the people across the country to extend a warm gesture of gratitude to their retailers thus taking the initiative to the next level.”

Bijou Kurien, Chairman, Retailers Association of India, said, “Being an industry-first initiative, it gives us immense pride to have spearheaded a movement that now has global recognition. Over the years, the movement has garnered tremendous support from leading brands, industry leaders, celebrities as well as people from all corners of the country and globe, who have each echoed our shared vision. It is these little gestures that go a long way in making a difference in the lives of a 43-million- strong retail employee community in India.”  

Join the #KhulkeBoloThankYou movement and show your appreciation for retail employees here: www.red2020.trrain.org

Last weekend’s activation at Burj Khalifa was part of a campaign launched by the Trust for Retailers & Retail Associates of India (TRRAIN) and Retailers Association of India (RAI)

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